Making your marketing systematic will help to break your marketing goals into smaller bite-sized projects that are more realistically achieved. Once you have determined all of the pieces required to keep in contact with your clients, develop a calendared system to make your process easier.
When you consider your marketing effort to be a long-term investment, it is logical to then treat it the same way as your other financial investments, which is to say: keep focused on the overall goal, be consistent and regular, check in and evaluate success and do not get discouraged with minor fluctuations in your results.
Here are a few suggestions
Become a Systematic Marketing Machine at the Lawyerist.com.