Making your marketing systematic will help to break your marketing goals into smaller bite-sized projects that are more realistically achieved. Once you have determined all of the pieces required to keep in contact with your clients, develop a calendared system to make your process easier.
When you consider your marketing effort to be a long-term investment, it is logical to then treat it the same way as your other financial investments, which is to say: keep focused on the overall goal, be consistent and regular, check in and evaluate success and do not get discouraged with minor fluctuations in your results.
Here are a few suggestions
Become a Systematic Marketing Machine at the Lawyerist.com.
Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients.
While the firm has a solid SEO strategy that helps the website rank well on Google, we wanted to ensure peak performance of the site. We addressed any issues with load times, broken links, and outdated pages or posts to improve the overall ranking and results for the firm’s SEO strategy.