Making your marketing systematic will help to break your marketing goals into smaller bite-sized projects that are more realistically achieved. Once you have determined all of the pieces required to keep in contact with your clients, develop a calendared system to make your process easier.
When you consider your marketing effort to be a long-term investment, it is logical to then treat it the same way as your other financial investments, which is to say: keep focused on the overall goal, be consistent and regular, check in and evaluate success and do not get discouraged with minor fluctuations in your results.
Here are a few suggestions
Become a Systematic Marketing Machine at the Lawyerist.com.
Lead generation for lawyers can be a challenging concept and process. Lead generation may even seem like a foreign concept that’s just for “people in sales.” But it’s absolutely critical for your law firm to create a reliable lead generation pipeline, as lead generation is essential to your law firm’s business development strategy, and contributes to its cash flow, financial health, and business growth. Thankfully, with the right strategy and tactics, lead generation for lawyers can be a fruitful process.