Lawyerist.com Article: Essential Toolkit 2

Once you have your firm’s identity determined (logo, colors, business card, etc.) the next step is to consider how to present yourself on the world wide interweb. Whether you choose to be blog-based or more traditional, your firm will need a website.
The two most important things to focus on are looking good and sounding good. In other words: your design and your content.

Website design

First, look through websites you frequent to find inspiration for your own website layout.
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Essential Marketing Toolkit, Part 2: Be Online at the Lawyerist.com.

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SEO

4 Ways You Can Encourage More Local Reviews for Your Law Firm

Reviews and word-of-mouth advertising are two of the most powerful ways for any business to expand its reach, and that includes law firms. When people are researching law firms, one of the first things they’re going to do is head to the Google business listing (and other review sites) to browse reviews and testimonials from actual clients.

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