Once you have your firm’s identity determined (logo, colors, business card, etc.) the next step is to consider how to present yourself on the world wide interweb. Whether you choose to be blog-based or more traditional, your firm will need a website.
The two most important things to focus on are looking good and sounding good. In other words: your design and your content.
First, look through websites you frequent to find inspiration for your own website layout.
Essential Marketing Toolkit, Part 2: Be Online at the Lawyerist.com.