Are discounts or free samples the route to more business or a quick road to devaluing your services? Some top law firms are using discounted rates to retain their budget-conscious clients. However, discounts need to be considered carefully to avoid the challenges of not being paid. This article explains the pros, cons, and best practices of special offers.
A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.