Madia Law

Madia Law

madia Law refreshes website to maintain cutting edge reputation

Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients. The strong, clear message easily lent to clear and compelling visuals including strong colors, David vs. Goliath imagery, and confident wording that clearly compelled visitors to take the next step. 

After our consultation, we laid out the firm’s goals and started to build the new website that would showcase their strengths and value and continue attract the ideal audience.

Creating Core Messaging

Our first hurdle was to improve and refine the firm’s core messaging that would become the foundation for the firm’s brand. It was important to convey the vast experience of the Madia Law team, and ensure that the message was clear and converted. 

We accomplished revisiting the content on the old site to express the bold and unique approach, and also ensure that the calls to action were appropriate and effective throughout the website. 

madia law llc

positioned for continued success

The second issue we wanted to address was an extensive library of content that needed to be updated, and clearly communicating the expertise of the firm, while also converting visitors to clients. Rather than overly heavy content pages, with a confusing number of links and calls to action, we were able to clarify the content to provide value. The firm’s cohesive messaging ensures that they are building client confidence and nurturing buying relationships.

madia performance

Increasing Awareness

Our last problem to tackle was increasing awareness of the website to the firm’s ideal audience. While the firm has a solid SEO strategy that helps the website rank well on Google, we wanted to ensure peak performance of the site. We addressed any issues with load times, broken links, and outdated pages or posts to improve the overall ranking and results for the firm’s SEO strategy. 

Want similar results for your website? Let’s talk!

At Conroy Creative Counsel, we understand the legal industry and the marketing challenges law firms must overcome in order to grow. We provide custom web design and digital marketing services to the legal industry, helping firms like yours achieve their marketing goals. 

Keep reading...

Content Marketing

Creating Content for Each Stage of the Buying Cycle

You need to consider how you can effectively communicate with people at various stages of the buyer’s cycle. Let’s take a look at each stage of a typical buying cycle and the kinds of content that is most likely to speak to potential clients at those stages.

Read More »
website quality during pandemic

What Makes for An Engaging Homepage?

You only have a few seconds to make a strong first impression when someone first visits your homepage. You run the risk of driving them away if your website is poorly designed, malfunctioning or simply not written or designed with your target audience in mind.

Read More »
Social Media Strategy

Why Your Followers Aren’t Engaging With Your Social Media Posts

Too many law firms (and businesses in general) simply do not take the correct approach to their social campaigns, and end up having a hard time attracting followers or getting the followers they do have to interact with their brand. Here are just a few of the most common reasons brands fail to engage their followers on social platforms.

Read More »