madia Law refreshes website to maintain cutting edge reputation
Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients. The strong, clear message easily lent to clear and compelling visuals including strong colors, David vs. Goliath imagery, and confident wording that clearly compelled visitors to take the next step.
After our consultation, we laid out the firm’s goals and started to build the new website that would showcase their strengths and value and continue attract the ideal audience.
Creating Core Messaging
Our first hurdle was to improve and refine the firm’s core messaging that would become the foundation for the firm’s brand. It was important to convey the vast experience of the Madia Law team, and ensure that the message was clear and converted.
We accomplished revisiting the content on the old site to express the bold and unique approach, and also ensure that the calls to action were appropriate and effective throughout the website.
positioned for continued success
The second issue we wanted to address was an extensive library of content that needed to be updated, and clearly communicating the expertise of the firm, while also converting visitors to clients. Rather than overly heavy content pages, with a confusing number of links and calls to action, we were able to clarify the content to provide value. The firm’s cohesive messaging ensures that they are building client confidence and nurturing buying relationships.
Our last problem to tackle was increasing awareness of the website to the firm’s ideal audience. While the firm has a solid SEO strategy that helps the website rank well on Google, we wanted to ensure peak performance of the site. We addressed any issues with load times, broken links, and outdated pages or posts to improve the overall ranking and results for the firm’s SEO strategy.
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At Conroy Creative Counsel, we understand the legal industry and the marketing challenges law firms must overcome in order to grow. We provide custom web design and digital marketing services to the legal industry, helping firms like yours achieve their marketing goals.