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Featured by Lawyerist – What You Need to Know About Marketing KPIs

I’m excited that my article What You Need to Know About Marketing KPIs was featured by Lawyerist.

Maybe your law firm is paying an internal employee or an outside firm or consultant to maximize your online marketing strategy and tactics. Maybe you have a sophisticated strategy involving SEO, social media, Google AdWords, email marketing, and more. But how do you know your digital strategy is working? Without turning to key performance indicators (KPIs) to quantify your efforts, you have no way of knowing. These critical metrics let you rate your campaign’s performance, tweak it as needed, and improve your strategy as you go. Without them, you may “feel” like inquiry emails or calls for consultations have increased, but your observations are far less reliable than real data.

What You Need to Know About Marketing KPI
Before you decide which metrics to track, decide what goals your marketing campaign should meet…

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