The Brief
- Their goal was to establish a professional, but unique to their industry, web presence to present to their clients. The main purpose of their website is to give them a polished atmosphere online that would distinguish them as an experienced, personable, and reputable firm.
- They wanted to connect with clients related to the cannabis industry in Minnesota.
Our Approach
We kicked off the project with research into the landscape, researching other firms in the geographic area offering similar practice areas. We then uniquely positioned the firm with messaging and visuals so the website stands out from the crowd, is clear and distinctive, and memorable to the visitors.
The website was built with the key goal in mind of establishing a presence that truly personified the hands-on, experienced lawyers and their unique practice areas. The overall website design focused on structuring a modern and authoritative style that complemented the firm’s brand.
