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Carefully curated articles and resources to give sophisticated law firms like yours an advantage in today’s competitive marketplace.

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Your Website is For Your Clients, Not for You

As you go through the process of building a website for the law firm, it’s all too easy to get so close to the project that you can’t see it from the perspective of a client. While it’s natural to care how your website looks and have strong opinions about the content it needs, it’s also important to remember that your website is for your clients, not for you. The way your website is designed and the written content you...

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Our Blog Posts

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  • SEO
7 On-Page SEO Tips for Your Law Firm

Search engine optimization (SEO) is about more than just building links to your website...

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  • Marketing Strategy
Establishing Expertise With Your Audi...

As an attorney, it’s important your firm and services are taken seriously by your...

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  • Marketing Strategy
  • SEO
What is a Keyword? An Overview of the...

  Search engine optimization (SEO) is the process of using various best practices in...

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  • Content Marketing
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10 Important On-Page SEO Tips for You...

On-page SEO encompasses everything involved with improving the search engine optimization of a website....

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  • Marketing Strategy
How to Perform a Content Audit On You...

A content audit provides your firm with an opportunity to review the written content...

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  • Marketing Strategy
Why Reviews are Essential for Your We...

Online reviews are an excellent marketing tool. Seeing feedback from actual clients can help...

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  • Marketing Strategy
5 Ways You Can Nurture Your Clients

The term “nurturing” in the business world refers to how businesses build long-term relationships...

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  • Website Technology
What to Include in Your Privacy Policy

As an attorney, you deal with a lot of private or confidential information. Before...

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  • Website Technology
How a Website Backup Can Save the Day

Your website is your law firm’s gateway to your clients. So imagine what happens...

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  • Marketing Strategy
Sell More to Your Existing Clients

Many attorneys who run their own practice find they get so caught up in...

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  • Website Technology
6 WordPress Maintenance Tasks You Sho...

It’s understandable if basic website maintenance isn’t exactly at the top of your mind....

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  • Website Technology
Why Your Law Firm Needs a Website Audit

The website audit is one of the best processes you have to keep your...

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  • Marketing Strategy
Create the Perfect Thank You Video fo...

Showing gratitude to your clients is a an effective way of building loyalty and...

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  • Website Technology
5 Examples of Effective Website Footers

designing website layout - a sketch in a spiral notebook Website footers frequently get...

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  • Design
How Your Website Colors Affect Your V...

When developing a website, it’s important to carefully think through every aspect of the...

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  • Marketing Strategy
Micro Goals: The Key to Success

It’s quite common for attorneys with their own firms to dream big, and even...

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  • Marketing Strategy
The Elements of Irresistibly Clickabl...

Any type of written content you have, whether it’s a landing page, blog post,...

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  • Website Technology
Avoid These Common Mobile Design Mist...

More internet browsing is happening from mobile devices than ever before, so it is...

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  • SEO
4 Ways You Can Encourage More Local R...

Reviews and word-of-mouth advertising are two of the most powerful ways for any business...

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  • Design
The Dos and Don’ts of Using Stock Photos

When designing your website, you may find you have a photo shortage. High-quality images...

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  • Branding
Build Your Brand By Sharing Knowledge

There is a surprising number of attorneys who tend to be a bit hesitant...

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  • Branding
Your Logo Is Not Your Brand, It’s Jus...

There’s a lot more to branding than just having a high-quality logo. That’s not...

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  • Design
Why These Homepage Examples are Serio...

Having an engaging homepage on your website is crucial for attracting the attention of...

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  • Website Technology
5 Frequently Asked Questions About We...

Conroy Creative Counsel is pleased to provide website maintenance plans to help you keep...

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  • Branding
The Importance of Finding Your Brand ...

Every type of business needs to develop its own unique brand personality, including law...

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  • Marketing Strategy
Why analytics can boost your marketin...

There’s more data than ever available to website owners. The proper analysis and usage...

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  • Website Technology
Some Useful Links for You to Get Started

It seems like you’re running a default WordPress website. Here are a few useful...

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  • SEO
  • Website Technology
What to Look for in an SEO Expert

Most business owners aren’t experts in search engine optimization (SEO) themselves, which makes it...

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  • Marketing Strategy
5 Tips for Working With a Marketing A...

The process of creating a new website and building up a strong digital presence...

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  • Design
What Makes for An Engaging Homepage?

While your website’s blog and service pages are there to provide rich, informative content...

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  • Branding
How Solving a Client’s Problem Leads ...

One of the things I’m most proud about with the work we do with...

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  • Branding
4 Key Factors In Creating An Effectiv...

No matter how large or small your firm is, it will benefit from a...

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  • Marketing Strategy
Are You Spinning Plates When it Comes...

For people who run their own small law firms, it can become quite easy...

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  • Marketing Strategy
Set Your Law Firm Up for Success in 2021

Just as people often make personal resolutions for the New Year, law firms can...

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  • Marketing Strategy
Connect With Your Clients By Saying “...

There are few more powerful words in the business world than “thank you.” Businesses...

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  • Branding
5 Tips to Make Your Brand Stand Out f...

Looking for a New Year’s resolution for your law firm? Consider investing more in...

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  • Design
  • News
How to Design an Effective Law Firm Logo

If you've decided it's time to upgrade your law firm by creating or redesigning...

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  • Content Marketing
  • SEO
Post-Pandemic SEO and Content Strategy

The COVID-19 pandemic has likely forever altered many of the ways businesses of all...

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  • Marketing Strategy
5 Ways to Prepare Your Website for a ...

As America slowly began to reopen in stages this summer, consumer business began to...

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  • Branding
What Are You Known For? Positioning Y...

There are over 1.3 million practicing attorneys in the United States, and tens of...

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  • Marketing Technology
  • Website Technology
Keeping Your Website Secure in a Post...

Having a strong, secure online presence is always important for law firms, but especially...

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  • Marketing Strategy
  • Strategy
Lead Generation for Lawyers: A Guide

Lead generation for lawyers can be a challenging concept and process. Lead generation may even...

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  • Branding
Building a Trusted Brand: Why Visuals...

When you’re building a brand for your law firm, it’s more than just slapping...

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  • Branding
Why Now is the Best Time to Refresh Y...

Even the most advanced brands need rebranding when the world changes so drastically, however,...

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  • Content Marketing
  • Marketing
  • SEO
  • Strategy
Making SEO Work for Your Law Firm

The promise is that if you get this SEO thing right—and invest significantly in...

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  • Website Technology
A Successful Website: A Case Study

A successful website is a combination of design, execution, and achieving the objective. To...

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  • Marketing Strategy
  • Recent Media
FEATURED BY LAWYERIST – HOW TO PROMOT...

I’m excited that my article How to Promote a Unique Value Proposition to Your Clients...

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  • Design
4 Keys to a Creative Website

Finding a creative website that is entirely unique and something that has never been...

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  • Website Technology
WHAT YOU NEED TO KNOW ABOUT GOOGLE’S ...

This fall marks a big shift in the way Google Chrome handles security with...

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  • Website Technology
WHY YOU SHOULD BE BACKING UP YOUR WOR...

WHY YOU SHOULD BE BACKING UP YOUR WORDPRESS FILES AND DATABASEIf you have a...

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  • Marketing Strategy
  • Recent Media
Featured by Attorney at Work – ...

I’m excited that my article Five Fresh Marketing Ideas for 2019 was featured by Attorney At Work....

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  • Branding
Why Your Law Firm Should Have a Logo

There is a good reason why some law firms dedicate significant amounts of time and...

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  • Branding
  • Design
Best Law Firm Logos

Developing a law firm identity is usually one of the first steps newly minted...

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  • Marketing Strategy
  • Recent Media
FEATURED ON CONFESSIONS OF A MARKETER...

I’m really excited to announce I was recently on Mark Reed-Edward’s podcast “Confessions of a...

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  • Design
  • Female Founders
5 Benefits of Women in Design

It’s 2019 and we can no longer deny the advantages of women in design....

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  • Marketing Strategy
  • Recent Media
FEATURED BY LAWZAM – USING CLIENT LEA...

My article Using Client Lead Data to Develop New Legal Business was recently featured by Lawzam. The...

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  • Marketing Strategy
  • Recent Media
Featured by Clio – 4 Ways to Use CTAs...

My article 4 Ways to Use CTAs to Get More Legal Clients was recently...

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  • Marketing Strategy
  • Recent Media
Featured by Clio: 4 Ways to Use CTAs ...

A call to action (CTA) is a statement designed to spur the reader to...

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  • Recent Media
  • Website Technology
Featured by Attorney at Work – ...

My article Is Your Law Firm’s Website Up to 2019 Standards? was recently featured...

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  • Marketing Strategy
  • Recent Media
  • Strategy
Featured by Lawyerist – What Yo...

I'm excited that my article What You Need to Know About Marketing KPIs was featured...

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  • Design
  • Website Technology
5 Reasons Why You Need to Ditch Your ...

It seems that website sliders are everywhere. Open up the homepage of a modern...

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  • Recent Media
  • Website Technology
Featured by Clio – 5 Key Items Missin...

I’m excited that my article 5 Key Items Missing From Your Law Firm Website was featured...

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  • Website Technology
Why Some Law Firm Websites Didn’t Mak...

In determining who makes the best law firm websites each year, Lawyerist looks at...

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  • Marketing Strategy
  • Recent Media
Featured by Lawyerist – How to ...

I'm excited that my article How to Promote a Unique Value Proposition to Your Clients was...

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  • News
  • Website Technology
Should You Remove Your Website’s Side...

Has the sidebar gone the way of the Dodo bird? When the Internet first...

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  • Design
  • Recent Media
Featured by Graphic Design USA –...

I'm proud that my article 5 Trends in Law Firm Web Design was featured by...

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  • Design
  • Recent Media
FEATURED BY GRAPHIC DESIGN USA – 5 TR...

I’m proud that my article 5 Trends in Law Firm Web Design was featured by Graphic Design...

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  • Creative
  • Website Technology
5 Trends in Law Firm Web Design That ...

Website design styles change so often, it is difficult to keep up with the trends...

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  • Design
Imagery: the Cure for the Common Website

Website redesign projects often begin with phrases like “our website looks generic”, or “we hate...

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  • Design
Law Firm Website Trends to Watch in 2018

In this crazy world of expanding technology, website and marketing trends change constantly. I...

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  • Branding
  • Design
Why Logo and Website Redesigns Should...

Your logo and your website design should always flow together as visual representations of...

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  • Branding
  • Design
  • Small Business
What You Need to Know About Website U...

Website updates and maintenance are a crucial part of operating your online business. I’ve...

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  • Marketing Strategy
  • News
Why Lawyers Should Use WordPress Inst...

Why Lawyers Should Use WordPress Instead of Squarespace for Law Firm WebsitesSquarespace and WordPress...

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  • Branding
  • Design
5 Popular Logo Designs that Are Truly...

Logo designing might seem like a relatively simple task to an outsider. However, that...

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  • Design
Why Are Vector Files Actually Importa...

All digital graphics are created in one of two formats: raster or vector. Raster...

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  • Website Launch
  • Website Technology
5 Best Secrets to Creating a Great We...

The quality of your website has a lot to do with your ability to...

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  • Branding
  • Design
5 Tips that will Actually Improve You...

Many people take up website design either as a hobby, or as a way...

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  • Branding
  • Design
An Overview of the WordPress Dashboar...

One of the biggest benefits WordPress offers to its users is its Dashboard, an...

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  • Branding
  • Design
How to Perform an Authentic Brand Aud...

How to Perform an Authentic Brand Audit for Your Law Firm Conducting a brand...

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  • Design
  • Website Technology
Make Your Legal Website Run Super Fast

There are few things more frustrating to a user than a website with pages...

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  • Design
How to Approach Rule of Thirds in Web...

Anyone who has taken courses in graphic or web design has likely heard of...

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  • Website Technology
6 Signs It’s Time for a New Powerful ...

Have you been considering refreshing your law firm’s website? It’s never a bad idea...

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  • Design
5 Practical Resources to Create Power...

As you begin the process of designing (or redesigning) your law firm’s website, it...

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  • Website Technology
7 Greatest Ways to Spruce Up Your Web...

Have you been looking for ways to spruce up your website so it has...

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  • Design
  • News
We’ve Rebranded, Using the Same Succe...

Over the course of many years, our agency has assisted numerous law firms and...

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  • Design
  • News
14 Visual Identity Systems to Inspire...

A well-designed logo is key when building your law firm brand, but you should also have...

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  • Branding
Branding: Let’s Talk Visuals

In the first article in my branding series, I covered what it takes to...

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  • Marketing Technology
  • Website Technology
The Essentials Of Website Maintenance

Having a beautifully designed website that highlights your products and services provides a law...

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  • Design
  • News
Keeping On Top Of The Trends With Pan...

Everyone has a favorite color or perhaps several colors they are naturally drawn towards....

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  • Marketing Technology
  • News
  • SEO
  • Website Technology
Guide To Google Analytics

One of the most valuable free tools online for any small business owner, blogger,...

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  • Design
  • News
Upgrading Your Website To Capitalize ...

There are good trends and bad trends, and most people probably remember at least...

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  • Marketing Technology
  • News
  • SEO
  • Website Technology
The Importance Of A Website Audit

Having a website is one thing, but creating a website that accomplishes the task...

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  • Design
  • Marketing Strategy
  • News
  • Website Technology
Top Trends for Law Firm Websites

Want to update and improve your firm’s website? Take a lesson from what the...

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  • News
  • Website Technology
The Lawyers’ Guide to Hacking Threats

International security authorities spent close to two years pursuing a criminal site called Darkode,...

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  • News
  • Website Technology
Website Hosting, A Definitive Guide

Website hosting basics are important to anyone with a website. Sure, the topic is...

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  • Marketing Strategy
  • News
Step 5, 5-Step Legal Marketing Plan: ...

We have helped you develop a strategic marketing plan that brings in clients and...

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  • Creative
  • Marketing Strategy
  • News
Step 3, 5-Step Legal Marketing Plan: ...

Your competitive advantage is the story of your best firm. The Internet is full...

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  • Marketing Strategy
Step 2, 5-Step Legal Marketing Plan: ...

In the first post of this series, we visualized your ideal customer and defined...

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  • News
  • Website Technology
How to Prevent Hosting & Server P...

Help! My Website is Down! We’ve all been there, and it is not a...

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  • News
  • Website Technology
Stretching the Life of a Law Firm Web...

People who are new to building law firm websites want the process to be...

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  • News
  • Website Technology
Marketing Dashboards 101

A marketing dashboard is one of the best tools to bring your business strategies,...

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  • Website Technology
Website Design Best Practices

Designing a website with a clear and targeted perspective can work wonders for your...

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  • Design
Hiring a Photographer vs. Using Stock...

Hiring a photographer creates unique images for your website rather than the generic images...

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  • Website Technology
Hacked! How to avoid it

Getting hacked is becoming more common because most of us are lazy with our...

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  • Design
Website Design Inspiration from Other...

Reflecting on the features of a successful website design is often helpful in capturing...

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  • Marketing Strategy
Why Pricing Should Be Part of Your Ma...

Determining the pricing structure for your firm should be considered as a part of...

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  • Website Technology
Design by Committee will Ruin Your We...

Design by committee is the leading cause of website failure. When I hear the...

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  • Branding
A Brand Is Not Just A Logo

Your brand involves more than just creating a logo and it is commonly defined...

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  • Marketing Strategy
Law Firm Promotion

Promotion is one of the infamous “4 Ps” of marketing (product, price, promotion, place)...

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  • Marketing Strategy
Checklist for Creating a Great Law Fi...

A great law firm website requires a lot of details to be successful. Using...

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  • Design
Use Whitespace to Enhance Your Website

In websites and in life, we strive for the balance of simplicity and that...

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  • Marketing Strategy
Get Your Clients Motivated

Motivation is the difference between all of the possible clients you could ever have...

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  • Marketing Strategy
Your Website’s Call to Action

Every page on your website should have a clear call to action. In other...

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  • Design
Typeface Choices: Who Gives a Font?

Choosing typefaces for your law firm website might seem like a simple process. After...

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  • Design
Use Color Theory to Increase Website ...

Selecting an appropriate website color palette is important since it increases readability, makes the...

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  • Design
Best Law Firm Websites, Round Two

This year’s post about best law firm websites is a little different than the...

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  • Design
Design Communication 101

Knowing what you want and communicating with your designer is key to any successful...

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  • Website Technology
Fix Your Website Problems in 5 Steps

I tend to find a lot of opportunities to fix websites when browsing attorney’s websites. Many...

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  • Marketing Strategy
Forgot Holiday Cards? Send New Years ...

If you forgot to send holiday cards to your clients this year, it is...

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  • Website Technology
5 Easy Website Improvements in Under ...

Your website is not perfect and never will be. It should be a constantly...

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  • Design
  • News
Yes, Your Law Firm Needs a Logo

Good branding is more important than ever, and while a logo does not equal...

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  • Marketing Strategy
Pro Se Your Marketing

In every industry, there is an amateur who thinks they can do the job...

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  • Marketing Strategy
Lawyerist.com Article: Essential Tool...

Do you have a system for closing your completed contracts and following up with...

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  • Marketing Strategy
Lawyerist.com Article: Essential Tool...

Once you have your firm’s identity determined (logo, colors, business card, etc.) the next...

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  • Marketing Strategy
Lawyerist.com Article: Essential Tool...

Be unique, stand out from the crowd, do something different—however you phrase it, you...

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