Carefully curated articles and resources to give sophisticated law firms like yours an advantage in today’s competitive marketplace.
Successfully achieving these goals, though, takes some planning and commitment. Here are a few questions you should ask yourself as you brainstorm some good goals for your firm and as you track your success throughout the year.
Law firms that show genuine appreciation for their clients are capable of developing better relationships with them. It shows a willingness to place people above profits, and a genuine desire to do right by the people who come through your doors.
An overview of a few simple measures you can implement to more clearly define your brand and set it apart from other firms in your region and practice area.
The main draw of any business is the firm itself and the quality work it does, but branding and a well-executed logo are hallmarks of an effective marketing plan. It’s worth your time to scaffold the public perception of your firm with a logo that efficiently spreads awareness of your business.
My recent article at Attorney at Law Magazine. Even as the United States begins to reopen after widespread shut downs due to the COVID-19 pandemic, there is still a lot of uncertainty for businesses of all types, including law firms. Now, more than ever, it is important to have a high-quality website that showcases your strengths and separates you from the competition.
A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.
My recent post at Attorney at Work: Five tips for upgrading your website strategy. In the coming months you can expect to see a spike in demand for legal representation since many consumers have put off non-urgent legal needs during the pandemic months. How will your firm prepare for this future surge in business?
Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?
Having a strong, secure online presence is always important for law firms, but especially so in this post-COVID world, in which business is being conducted primarily online.