News

Carefully curated articles and resources to give sophisticated law firms like yours an advantage in today’s competitive marketplace.

Set Annual Goals
Marketing Strategy

Set Your Law Firm Up for Success in 2021

Successfully achieving these goals, though, takes some planning and commitment. Here are a few questions you should ask yourself as you brainstorm some good goals for your firm and as you track your success throughout the year.

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Saying Thank You for Law Firms
Marketing Strategy

Connect With Your Clients By Saying “Thank You”

Law firms that show genuine appreciation for their clients are capable of developing better relationships with them. It shows a willingness to place people above profits, and a genuine desire to do right by the people who come through your doors.

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SEO and content strategy
Content Marketing

Post-Pandemic SEO and Content Strategy

A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.

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prepare your website
Marketing Strategy

5 Ways to Prepare Your Website for a Future Surge in Business

My recent post at Attorney at Work: Five tips for upgrading your website strategy. In the coming months you can expect to see a spike in demand for legal representation since many consumers have put off non-urgent legal needs during the pandemic months. How will your firm prepare for this future surge in business?

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Position Your Firm
Branding

What Are You Known For? Positioning Your Firm for Success

Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?

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