Carefully curated articles and resources to give sophisticated law firms like yours an advantage in today’s competitive marketplace.
Every type of business needs to develop its own unique brand personality, including law firms. This is the personality you exude in all of your advertising and communications. What tone do you take? What
There’s more data than ever available to website owners. The proper analysis and usage of those analytics can help you significantly improve your law firm’s digital marketing performance.
Having a strong unique value proposition (UVP) helps you better communicate the value of your services to your clients. It tells your clients what you’re all about, the specific benefits you can provide and how
It’s not just enough to have an attractive, functional website—you also need to make sure it’s secure. By prioritizing security with your website, you’ll be able to keep your clients’ information private, and will also avoid issues with downtime and malicious attacks. Here are a few of the most important security features to prioritize when building or upgrading your website.
Most business owners aren’t experts in search engine optimization (SEO) themselves, which makes it necessary to bring in an expert to handle your SEO on your behalf. But if you don’t fully understand SEO, how
So how can you make sure you’re getting the most out of your investment when you retain a marketing agency to handle your web design project? Here are a few tips to help you.
SNAPSHOT Hopkins Law is a law firm focusing on Criminal Defense in Loveland, CO. The established firm needed an update on their outdated law firm website so that their online presence better represents their expertise.
SNAPSHOT Haugen Law Group is a law firm focusing on Family Law in Excelsior, MN. The established firm needed an update on their outdated law firm website so that their online presence better represents their
You need to consider how you can effectively communicate with people at various stages of the buyer’s cycle. Let’s take a look at each stage of a typical buying cycle and the kinds of content that is most likely to speak to potential clients at those stages.