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Carefully curated articles and resources to give sophisticated law firms like yours an advantage in today’s competitive marketplace.

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Calculating Your Law Firm’s Marketing Budget

In today's highly competitive legal landscape, a well-planned marketing budget is essential for most law firms that are looking to attract new clients, retain existing ones, and maintain a strong reputation. But how much do law firms spend on marketing, what is a typical marketing budget, and how do you calculate it? Calculating a law firm's marketing spend that effectively allocates resources and maximizes return on investment can be a daunting task. Law firms often face challenges such as a...

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How to Share Authentic Content in You...

AI-generated content has significantly increased over the past couple of years. A survey showed...

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How to Use Visual Branding to Tell a ...

The attention span of website visitors is fleeting. That’s how storytelling has become a...

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Why Does Your Website Keep Getting Ha...

Did you know that on average over 30,000 websites fall victim to cyber-attacks every...

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5 Unique Visual Dividers to Engage Cl...

Establishing a strong online presence is imperative for law firms looking to stand out...

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How to Market a New Law Firm

Starting a new law firm presents an exhilarating opportunity to craft a practice that...

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Why is Website Maintenance Important

Website maintenance encompasses a broad range of activities aimed at ensuring that a site...

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8 Ways a Law Firm Can Promote Themselves

Effective marketing is equally important for consumer brands as well as professional services, such...

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What are the Key Statistics Law Firms...

In the competitive legal industry, a strong online presence is no longer optional –...

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How the 6 Stages of a Marketing Funne...

Imagine a steady stream of potential clients walking through the doors of your law...

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How to Identify and Repurpose Valuabl...

Content marketing is indispensable for law firms looking to establish authority, drive conversions, and...

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How to Write an Effective Attorney Bio

Having a strong online presence is crucial for any law firm, and attorney biographies...

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Brand Equity and How It Contributes t...

Have you ever wondered what makes consumers want to purchase one brand over another?...

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How Accurate Are AI Checkers?

The constant need for fresh and engaging content for astute audiences drives content creators...

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Local SEO and Why It’s Importan...

With more and more people turning to the Internet to find legal representation, the...

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Content Marketing for Law Firms: Craf...

Content marketing has emerged as a crucial strategy for law firms aiming to stand...

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How Can Your Law Firm’s Content...

This week This week on the podcast we discuss:How Can Your Law Firm's Content...

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Is Your Website Due for an Update? Ho...

A well-designed and functional website is crucial for any business, including law firms. Your...

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Creative Ways to Repurpose Your Content

In today's digital age, content reigns supreme. For law firms seeking to expand their...

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Set Marketing Goals for Success

In the ever-evolving landscape of legal practice, the heartbeat of growth lies in effective...

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Study Your Competition to Win Clients

Competition is everywhere. So why should potential clients choose your law firm over another?...

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How to Optimize Your Law Firm’s Websi...

In an increasingly saturated legal market with numerous firms vying for a spot on...

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Top Website Technology Trends to Watc...

It is now essential—not optional—to keep ahead of the digital curve in the ever-changing...

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Website Analytics Demystified: Overco...

This week This week on the podcast we discuss:Website Analytics Demystified: Overcoming Common Obstacles...

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What is Search Intent? Your One-Stop ...

Search engines have become essential for individuals and businesses seeking information, products, or services....

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8 Website Pages Every Website Needs

Your website is often the first point of contact between your law firm and...

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10 Essential Features Every Law Firm ...

In today’s digital age, the first interaction a prospective client often has with a...

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The Legal Marketing Funnel Blueprint:...

Effective marketing in today's competitive legal environment depends on having a solid understanding of...

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To Redesign or Not: What’s Best...

This week on the podcast we discuss: To Redesign or Not: What's Best for Your...

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How to Create Color Combinations for ...

Choosing colors for the visual aspect of your law firm’s brand is more than...

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Content by AI: Are We There Yet? with...

This week on the podcast we discuss: Content by AI: Are We There Yet? with...

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How to Register and Manage Your Websi...

Establishing a strong online presence is paramount for businesses of all sizes and industries....

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Understanding Your Target Audience: C...

Understanding the unique needs and behaviors of your prospective clients is not just beneficial—it...

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Is Your Brand Strategy Aligned with S...

This week on the podcast we discuss: Is Your Brand Strategy Aligned with SEO? with...

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5 Website Examples That Make Great Fi...

First impressions are everything, especially in the digital realm, where attention spans are short,...

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Leveraging SWOT Analysis for Effectiv...

Law firms need to have a focused and strategic approach to marketing in order...

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Why Lawyers Should Reconsider Using S...

Today's law firms are searching more and more for dependable, user-friendly website design platforms...

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The Crucial Link Between Website Main...

Introduction to The Crucial Link Between Website Maintenance and Law Firm Success In the...

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Creating a Client-Focused Law Firm We...

In today's digital age, a law firm's website serves as its virtual storefront. Before...

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Featured in the ABA GP Solo’s e...

It is impossible to overestimate the significance of keeping up a strong online presence...

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How to Design Marketing Materials tha...

This week on the podcast we discuss: How to Design Marketing Materials that Speak to...

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How to Write a Client Spotlight

Creating compelling content is key to establishing trust, credibility, and connection with your audience....

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Scaling Success: Strategies for Expan...

This week on the podcast we discuss: Scaling Success: Strategies for Expanding Value in...

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The True Value of SEO and Why Your La...

Today’s online landscape plays a pivotal role in the success of businesses across various...

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Harnessing the Power of Local Service...

Law firms need to be on the lookout for effective strategies to reach potential...

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How Can Bold Branding Supercharge You...

This week on the podcast we discuss: How Can Bold Branding Supercharge Your Client Reviews?...

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Why Online Reviews Benefit Your Brand

In the fast-paced digital age, where consumers make decisions at the click of a...

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Utilizing Local SEO Strategies for La...

In today's digital age, where most clients begin their search for legal assistance online,...

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5 Examples of Great Hero Images

In today's digital landscape, where first impressions are everything, businesses, including law firms, are...

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The Need for Speed: Website Performan...

This week on the podcast we discuss: The Need for Speed: Website Performance and Rapid...

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How a Content Delivery Network (CDN) ...

In today's digital landscape, where instant gratification is the norm, the speed at which...

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Beyond LinkedIn: Exploring Social Med...

This week on the podcast we discuss: Beyond LinkedIn: Exploring Social Media Platforms for Lawyers...

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Optimizing Landing Pages for SEO Succ...

This week on the podcast we discuss: Optimizing Landing Pages for SEO Success with Jesse...

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6 Tips to Create a Persuasive Landing...

In today's digital age, a strong online presence is crucial for any business, including...

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Data-Driven Growth: Local SEO that Wo...

This week on the podcast we discuss: Data-Driven Growth: Local SEO that Works with Ross...

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How to Use Google Analytics to Track ...

Law firms must stay ahead of the competition by optimizing their online presence in...

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The Impact of COVID-19 on Law Firm We...

The COVID-19 pandemic has left no industry untouched, reshaping the way businesses and organizations...

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Clashing & Chaotic: Reducing Vis...

This week on the podcast we discuss: Clashing & Chaotic: Reducing Visual Strain of Cluttered...

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How to Build a Brand for Your Law Fir...

In today's competitive legal landscape, building a strong and recognizable brand for your law...

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11 Ways to Declutter Your Website and...

In today's digital age, having a well-designed website is crucial for any law firm...

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  • SEO + PPC
Beyond Traffic: A Comprehensive SEO G...

This week on the podcast we discuss: Beyond Traffic: A Comprehensive SEO Guide with Matthew...

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Getting the best SEO results

In today's digital age, where an online presence can make or break a business,...

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Social Media Growth Hacks: Mastering ...

This week on the podcast we discuss: Social Media Growth Hacks: Mastering the Right...

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Top 10 Law Firm Marketing Mistakes an...

In the fast-paced and competitive world of legal services, marketing plays a pivotal role...

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Price Psychology: The Psychology Behi...

This week on the podcast we discuss: Price Psychology: The Psychology Behind Setting Legal Fees...

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How Unique Web Design Sets Your Law F...

In the digital age where everything is a click away, the importance of a...

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What’s the next big thing in AI...

This week on the podcast we discuss: What's the next big thing in AI Marketing?...

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Hiring the Right Copywriter For Your ...

In today's digital world, the power of compelling and persuasive copy cannot be overstated....

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ROI on Video: How to Create Marketing...

This week on the podcast we discuss: ROI on Video: How to Create Marketing Videos...

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  • SEO + PPC
The Role of SEO in Reducing Marketing...

In the past, law firms relied heavily on traditional marketing strategies such as television...

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Designing Trust: How Lawyers Can Buil...

This week on the podcast we discuss: Designing Trust: How Lawyers Can Build Credibility through...

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Website Trust Factors for Your Clients

In today's digital age, a law firm's website is the primary point of contact...

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How can I uplevel my website? with Ty...

This week on the podcast we discuss: How can I uplevel my website? with Tyler...

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Pros and Cons of Client Service Chatbots

As a law firm, providing excellent client service is vital for building a solid...

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Why Measuring Marketing ROI is a Hurd...

In today's rapidly evolving digital landscape, effective marketing has become a critical component of...

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Podcasting and the Law: Avoiding Lega...

This week on the podcast we discuss: Podcasting and the Law: Avoiding Legal Pitfalls with...

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10 Components to Include in Your Know...

Most people don’t like to ask for help. They would rather be able to...

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How to leverage the science of brandi...

This week on the podcast we discuss: How to leverage the science of branding with...

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6 Branding Mistakes to Avoid

When it comes to marketing your law firm, creating a strong brand identity is...

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How to get more leads from your websi...

This week on the podcast we discuss: How to get more leads from your website...

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  • SEO + PPC
How to Use Citations to Boost Local SEO

In an increasingly digital world, law firms face the challenge of standing out among...

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Is your brand premium or commodity? w...

This week on the podcast we discuss: Is your brand premium or commodity? with Johanna...

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Quick marketing ideas for immediate r...

This week on the podcast we discuss: Quick marketing ideas for immediate results with Ben...

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5 SEO Mistakes to Avoid

For law firms, having a strong online presence is crucial in today's digital age....

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The Role Marketing Plays in Different...

In the highly competitive legal landscape worldwide, standing out from the crowd has become...

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A case study in marketing mastery wit...

This week on the podcast we discuss: A case study in marketing mastery with Daniel...

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How to Backup Your WordPress Website ...

In today's digital world, having a website is essential to running a successful law...

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How can law firms increase their mark...

This week on the podcast we discuss: How can law firms increase their marketing ROI?...

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  • Photography + Video
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A Guide to Optimizing Your Website Im...

Images are crucial components of any website. They can help grab visitors’ attention and...

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Where to Use Microcopy on Your Website

As more and more businesses like law firms move online, the importance of crafting...

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How does positioning bring better lea...

This week on the podcast we discuss: How does positioning bring better leads? with Daniel...

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How to Increase Conversion Rates on Y...

In today's digital age, having a strong online presence is crucial for businesses in...

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Pros and Cons of AI Content

Artificial Intelligence (AI) has made significant advancements in recent years. Its impact can be...

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How to drive website growth with Aaro...

This week on the podcast we discuss: How to drive website growth with Aaron CarpenterAbout...

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What everyone gets wrong about person...

This week on the podcast we discuss: What everyone gets wrong about personal branding with...

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How to Write a Perfect Logo Design Brief

Your logo is essential to branding your law firm and must accurately represent your...

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  • SEO + PPC
8 Benefits of Having a Google Busines...

In today’s digital age, an online presence is essential for any business. Law firms...

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Why you need to be secure with techno...

This week on the podcast we discuss:  Why you need to be secure with...

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  • Content Marketing
  • SEO + PPC
How Updating Old Content Can Boost SEO

If the content on your website could use some updating, that doesn’t necessarily mean...

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  • Website Technology
Why your website needs maintenance wi...

This week on the podcast we discuss: Why your website needs maintenance with David FormanAbout...

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  • Website Design
Choosing the Right Web Designer for Y...

In today’s digital age, having a website is essential for any business, including law...

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  • Content Marketing
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How to add AI to your marketing strat...

This week on the podcast we discuss: How to add AI to your marketing strategy...

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  • Website Design
Finding the Right Logo Font: A Guide

Choosing a logo font might seem simple, but there’s more to the choice than...

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6 Common Website Credibility Mistakes...

You could have the best website on the internet, an extremely loyal client base,...

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  • SEO + PPC
What is a holistic SEO strategy? with...

This week on the podcast we discuss: What is a holistic SEO strategy? with Gert...

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  • SEO + PPC
5 Great Examples of On-Page SEO

SEO (Search Engine Optimization) is a great way to get your website to appear...

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  • Branding
  • Podcast
  • SEO + PPC
How to manage your brand on Google wi...

This week on the podcast we discuss: How to manage your brand on Google with...

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  • Content Marketing
5 Tips to Make Your Website Content M...

People everywhere consistently use their mobile devices at restaurants, in the car, bus, or...

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  • Content Marketing
The Benefits of Planning Your Content

Content marketing is significantly effective, and planning your content is highly beneficial for your...

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  • Podcast
How do you create a 1-page marketing ...

This week on the podcast we discuss: How do you create a 1-page marketing plan?...

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  • Marketing Strategy
How to Connect With Your Clients Thro...

Building trust with your clients is essential. And while a well-written copy is a...

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  • Podcast
  • SEO + PPC
How do you make PPC work for your fir...

This week on the podcast we discuss: How do you make PPC work for your...

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  • Website Technology
5 of the Best Custom 404 Pages

It can be frustrating when you’re headed to a webpage only to see a...

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  • Design
  • Podcast
How do you evolve your firm with desi...

This week on the podcast we discuss: How do you evolve your firm with design?...

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  • Content Marketing
How to Increase the Time Visitors Spe...

You’ve spent a lot of time and money on your website. You want to...

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  • Marketing Strategy
What to Know When Hiring a Marketing ...

When you started your law firm, you likely took on all the tasks necessary...

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  • Website Technology
A Guide on How to Correctly Redirect ...

When you build a website for your law firm, you know how important it...

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How Great Copywriting Benefits Your Firm

The best law firm websites use great copy to convey their message in a...

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  • Podcast
  • Website Design
Is a DIY website right for your firm?...

This week on the podcast we ask: Is a DIY website right for your firm?...

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  • Website Technology
5 Forms You Need to Include On Your W...

You know a lot about forms as a lawyer and most likely have to...

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  • Content Marketing
  • Podcast
What makes for the most successful we...

This week on the podcast we ask: What makes for the most successful website copy?...

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  • Podcast
Why is marketing strategy so importan...

This week on the podcast we ask: Why is marketing strategy so important? with Sara...

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  • Content Marketing
Create The Best T&Cs Page For Yo...

Ensuring your law firm’s website design has your terms and conditions (T&Cs), which are...

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  • Podcast
  • SEO + PPC
How do you dominate local search? wit...

This week on the podcast we ask: How do you dominate local search? with Stormy...

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  • SEO + PPC
Can Your Law Firm Benefit From SEO?

Many believe that SEO (search engine optimization) is necessary for all businesses. But really,...

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  • Website Design
5 Benefits of an Accessible Website

In today’s society, most people depend on the internet to communicate, including those with...

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  • Website Design
The Pros And Cons Of Logo Generators

We are all guilty of judging books by their covers, which includes companies and...

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  • Website Design
Creating A Great Contact Page

Contact pages can often be neglected, when in reality, should be a major component...

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  • Content Marketing
5 Clever Ways To Repurpose Your Content

Content creation is often time consuming and having to create something from scratch can...

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  • Website Technology
How To Create A Website Disaster Reco...

Disasters may strike at any moment and there is no convenient time for this...

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The Best Places To Feature Your Logo

Creating a logo may be an afterthought when there are so many different factors...

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  • Website Design
How To Create The Best FAQ Page

An excellent FAQ page will help build relationships with potential clients, and a bad...

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  • Podcast
  • SEO + PPC
Where does most SEO go wrong? with El...

This week on the podcast we ask: Where does most SEO go wrong? with Eli...

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  • Marketing Strategy
How to Add an Additional Revenue Stream

While running a law firm can keep you quite busy, you may be interested...

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  • SEO + PPC
How to Stand Out in Search Results

Every law firm owner utilizing SEO wants their website to appear on the first...

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  • Content Marketing
How To Use Case Studies In Your Marke...

Case studies are a research-based approach used to analyze and develop an in-depth, multi-faceted...

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  • Podcast
How To Be An Amazing Podcast Guest

It seems like just about everybody has a podcast these days! You may have...

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  • Marketing Strategy
  • SEO + PPC
7 Ways to Improve Your Website Conver...

Digital marketing can be overwhelming when just getting started. Everything you do on your...

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  • Design
Where To Use White Space On Your Website

When visiting a website, there are so many design aspects that can effectively move...

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  • Marketing Strategy
  • Podcast
How are lead gen and personal brandin...

This week on the podcast we ask: How are lead gen and personal branding the...

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  • Content Marketing
Why You Need To Use Content Marketing

What is content marketing? Why is it so important for your law firm? Content...

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  • Website Technology
Design by Committee will Ruin Your We...

Design by committee is the leading cause of website failure. When designers hear the...

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  • Marketing Strategy
Optimizing Your Google Business Profile

Google is easily one of the most used search engines available worldwide. That’s why...

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  • Website Technology
5 Tips For Creating Captivating Content

When you want to stand out from other law firms online, it can be...

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  • Content Marketing
5 Ways To Create Evergreen Content

As a lawyer, you are always busy, whether you are working with clients, or...

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  • Content Marketing
6 Tips For A Great About Page

When visiting a law firm  website, you’ll often find an ‘About’ page available in...

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  • Website Technology
Why you need to use analytics on your...

Most law firm owners are always looking for ways to grow their firm, especially...

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  • Content Marketing
Is it Time to Update Your Website’s C...

The law and the internet are constantly changing—and the content on your firm’s website...

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  • Website Technology
How to Create a FAQ Video Your Client...

As a lawyer, you already know that your clients will have questions. Answering the...

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  • Design
There’s No Need to Chase Law Firm Des...

While having a professional, well-designed website is critical for your law firm, there’s no...

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  • Marketing Strategy
How to Help Your Clients Understand Y...

Have you ever had a client who just didn’t get why you do things...

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  • Website Technology
How to Use Image Alt Tags for Accessi...

There is an increasing movement to make the internet more accessible for all users,...

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  • Website Technology
Why You Should Always Manage Your Own...

Your name means a lot to your firm. In fact, for most law firms,...

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  • Content Marketing
5 Elements of a Great Opt-In Form

Using an opt-in form on your website is a great way to encourage visitors...

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  • Website Technology
Your Guide to Speed Tests

Website speed is one of the most important metrics for you to track with...

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  • Website Design
How to Declutter Your Website Menu

While it might seem like a good idea to have an extremely thorough menu...

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  • Website Technology
How Lazy Loading Speeds Up Your Website

The speed at which your website loads will drastically affect the experience your users...

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  • Content Marketing
How to Create a Content Calendar

Sometimes it can be more difficult to plan out your content than to actually...

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  • Content Marketing
7 Ways You Can Enhance Your Blog Posts

Looking for some ways you can boost the quality of your law firm’s blog...

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  • SEO + PPC
7 On-Page SEO Tips for Your Law Firm

Search engine optimization (SEO) is about more than just building links to your website...

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  • Marketing Strategy
Establishing Expertise With Your Audi...

As an attorney, it’s important your firm and services are taken seriously by your...

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  • Marketing Strategy
  • SEO + PPC
What is a Keyword? An Overview of the...

  Search engine optimization (SEO) is the process of using various best practices in...

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  • Content Marketing
  • SEO + PPC
10 Important On-Page SEO Tips for You...

On-page SEO encompasses everything involved with improving the search engine optimization of a website....

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  • Marketing Strategy
How to Perform a Content Audit On You...

A content audit provides your firm with an opportunity to review the written content...

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  • Marketing Strategy
Why Reviews are Essential for Your We...

Online reviews are an excellent marketing tool. Seeing feedback from actual clients can help...

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  • Website Technology
What to Include in Your Privacy Policy

As an attorney, you deal with a lot of private or confidential information. Before...

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  • Design
  • Podcast
  • Website Design
What is Legal Design Thinking? Insigh...

The “design thinking process” is a concept used by many business owners to increase...

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  • Website Technology
How a Website Backup Can Save the Day

Your website is your law firm’s gateway to your clients. So imagine what happens...

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  • Marketing Strategy
Sell More to Your Existing Clients

Many attorneys who run their own practice find they get so caught up in...

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  • Content Marketing
Your Website is For Your Clients, Not...

As you go through the process of building a website for the law firm,...

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  • Website Technology
6 WordPress Maintenance Tasks You Sho...

It’s understandable if basic website maintenance isn’t exactly at the top of your mind....

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  • Content Marketing
5 Tips for Hiring a Great Copywriter

The copy you have on your website is what informs visitors on your website...

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  • Website Technology
Why Your Law Firm Needs a Website Audit

The website audit is one of the best processes you have to keep your...

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  • Content Marketing
5 Blog Topics Your Clients Want to Re...

Writing and updating your blog can feel like a monumental, time-consuming task, especially if...

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  • Marketing Strategy
Create the Perfect Thank You Video fo...

Showing gratitude to your clients is a an effective way of building loyalty and...

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  • Website Technology
5 Examples of Effective Website Footers

designing website layout - a sketch in a spiral notebook Website footers frequently get...

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  • Design
How Your Website Colors Affect Your V...

When developing a website, it’s important to carefully think through every aspect of the...

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  • Content Marketing
Why Your Law Firm Needs a Blog

Blogs aren’t just limited for celebrities, major corporations and hobbyists. Law firms can benefit...

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  • Marketing Strategy
Micro Goals: The Key to Success

It’s quite common for attorneys with their own firms to dream big, and even...

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  • Marketing Strategy
The Elements of Irresistibly Clickabl...

Any type of written content you have, whether it’s a landing page, blog post,...

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  • Content Marketing
How to Easily Create Content for Your...

Creating written content for your law firm’s website is one of the best ways...

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  • Website Technology
Avoid These Common Mobile Design Mist...

More internet browsing is happening from mobile devices than ever before, so it is...

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  • SEO + PPC
4 Ways You Can Encourage More Local R...

Reviews and word-of-mouth advertising are two of the most powerful ways for any business...

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  • Branding
Build Your Brand By Sharing Knowledge

There is a surprising number of attorneys who tend to be a bit hesitant...

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  • Branding
Your Logo Is Not Your Brand, It’s Jus...

There’s a lot more to branding than just having a high-quality logo. That’s not...

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  • Design
Why These Homepage Examples are Serio...

Having an engaging homepage on your website is crucial for attracting the attention of...

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  • Website Technology
5 Frequently Asked Questions About We...

Conroy Creative Counsel is pleased to provide website maintenance plans to help you keep...

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  • Branding
The Importance of Finding Your Brand ...

Every type of business needs to develop its own unique brand personality, including law...

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  • Marketing Strategy
Why analytics can boost your marketin...

There’s more data than ever available to website owners. The proper analysis and usage...

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A guide to writing your unique value ...

Having a strong unique value proposition (UVP) helps you better communicate the value of...

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The Essential Security Features Your ...

It’s not just enough to have an attractive, functional website—you also need to make...

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Some Useful Links for You to Get Started

It seems like you’re running a default WordPress website. Here are a few useful...

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  • SEO + PPC
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What to Look for in an SEO Expert

Most business owners aren’t experts in search engine optimization (SEO) themselves, which makes it...

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  • Marketing Strategy
5 Tips for Working With a Marketing A...

The process of creating a new website and building up a strong digital presence...

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  • Content Marketing
Creating Content for Each Stage of th...

Creating effective and targeted content for your law firm is about more than just...

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  • Design
What Makes for An Engaging Homepage?

While your website’s blog and service pages are there to provide rich, informative content...

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  • Branding
How Solving a Client’s Problem Leads ...

One of the things I’m most proud about with the work we do with...

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  • Branding
4 Key Factors In Creating An Effectiv...

No matter how large or small your firm is, it will benefit from a...

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Are You Spinning Plates When it Comes...

For people who run their own small law firms, it can become quite easy...

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  • Marketing Strategy
Set Your Law Firm Up for Success in 2021

Just as people often make personal resolutions for the New Year, law firms can...

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  • Marketing Strategy
Connect With Your Clients By Saying “...

There are few more powerful words in the business world than “thank you.” Businesses...

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  • Branding
5 Tips to Make Your Brand Stand Out f...

Looking for a New Year’s resolution for your law firm? Consider investing more in...

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  • Design
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How to Design an Effective Law Firm Logo

If you've decided it's time to upgrade your law firm by creating or redesigning...

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  • Content Marketing
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Post-Pandemic SEO and Content Strategy

The COVID-19 pandemic has likely forever altered many of the ways businesses of all...

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  • Marketing Strategy
5 Ways to Prepare Your Website for a ...

As America slowly began to reopen in stages this summer, consumer business began to...

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  • Branding
What Are You Known For? Positioning Y...

There are over 1.3 million practicing attorneys in the United States, and tens of...

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  • Marketing Strategy
Planning a Year of Legal Marketing: A...

How does your law firm plan an effective marketing budget? As an attorney, your...

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  • SEO + PPC
Stand Out From the Crowd: Download Yo...

Search engine optimization is one of the most critical ways you can drive traffic...

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  • Marketing Technology
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Keeping Your Website Secure in a Post...

Having a strong, secure online presence is always important for law firms, but especially...

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How to Use Conversion-Focused Website...

A good SEO strategy is an important tool in your marketing arsenal, but if...

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Lead Generation for Lawyers: A Guide

Lead generation for lawyers can be a challenging concept and process. Lead generation may even...

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  • Branding
Building a Trusted Brand: Why Visuals...

When you’re building a brand for your law firm, it’s more than just slapping...

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  • Branding
Why Now is the Best Time to Refresh Y...

Even the most advanced brands need rebranding when the world changes so drastically, however,...

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  • Content Marketing
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Making SEO Work for Your Law Firm

The promise is that if you get this SEO thing right—and invest significantly in...

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  • Content Marketing
How to Announce a New Law Firm

The key to success is doing a variety of things to get the word out,...

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  • Website Technology
A Successful Website: A Case Study

A successful website is a combination of design, execution, and achieving the objective. To...

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  • Marketing Strategy
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FEATURED BY LAWYERIST – HOW TO PROMOT...

I’m excited that my article How to Promote a Unique Value Proposition to Your Clients...

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  • Design
4 Keys to a Creative Website

Finding a creative website that is entirely unique and something that has never been...

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This fall marks a big shift in the way Google Chrome handles security with...

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WHY YOU SHOULD BE BACKING UP YOUR WORDPRESS FILES AND DATABASEIf you have a...

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  • Marketing Strategy
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I’m excited that my article Five Fresh Marketing Ideas for 2019 was featured by Attorney At Work....

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  • Content Marketing
Content is King for Law Firm Websites

Content is King for Law Firm Websites Great content should drive traffic and attract...

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  • Content Marketing
Featured On Jeremy W. Richter: How Go...

Does the content on your website keep people reading or does it make them...

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  • Content Marketing
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FEATURED ON LAWFUEL: 5 WAYS LAW FIRMS...

Ranking high in Google shouldn’t be the only goal for a law firm. Consider...

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  • Branding
Why Your Law Firm Should Have a Logo

There is a good reason why some law firms dedicate significant amounts of time and...

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  • Branding
  • Design
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Developing a law firm identity is usually one of the first steps newly minted...

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  • Marketing Strategy
  • Recent Media
FEATURED ON CONFESSIONS OF A MARKETER...

I’m really excited to announce I was recently on Mark Reed-Edward’s podcast “Confessions of a...

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  • Design
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5 Benefits of Women in Design

It’s 2019 and we can no longer deny the advantages of women in design....

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  • Marketing Strategy
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FEATURED BY LAWZAM – USING CLIENT LEA...

My article Using Client Lead Data to Develop New Legal Business was recently featured by Lawzam. The...

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  • Marketing Strategy
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Featured by Clio – 4 Ways to Use CTAs...

My article 4 Ways to Use CTAs to Get More Legal Clients was recently...

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  • Marketing Strategy
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A call to action (CTA) is a statement designed to spur the reader to...

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  • Recent Media
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My article Is Your Law Firm’s Website Up to 2019 Standards? was recently featured...

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  • Marketing Strategy
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I'm excited that my article What You Need to Know About Marketing KPIs was featured...

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  • Design
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5 Reasons Why You Need to Ditch Your ...

It seems that website sliders are everywhere. Open up the homepage of a modern...

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  • Recent Media
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Featured by Clio – 5 Key Items Missin...

I’m excited that my article 5 Key Items Missing From Your Law Firm Website was featured...

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  • Website Technology
Why Some Law Firm Websites Didn’t Mak...

In determining who makes the best law firm websites each year, Lawyerist looks at...

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  • Marketing Strategy
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I'm excited that my article How to Promote a Unique Value Proposition to Your Clients was...

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  • News
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Should You Remove Your Website’s Side...

Has the sidebar gone the way of the Dodo bird? When the Internet first...

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  • Design
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Featured by Graphic Design USA –...

I'm proud that my article 5 Trends in Law Firm Web Design was featured by...

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  • Design
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I’m proud that my article 5 Trends in Law Firm Web Design was featured by Graphic Design...

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5 Trends in Law Firm Web Design That ...

Website design styles change so often, it is difficult to keep up with the trends...

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Imagery: the Cure for the Common Website

Website redesign projects often begin with phrases like “our website looks generic”, or “we hate...

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  • Design
Law Firm Website Trends to Watch in 2018

In this crazy world of expanding technology, website and marketing trends change constantly. I...

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How to Avoid Ruining Your Sales Pitch...

Email is always a challenging marketing medium. It’s so tough to connect with your...

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  • Branding
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Why Logo and Website Redesigns Should...

Your logo and your website design should always flow together as visual representations of...

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  • Branding
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What You Need to Know About Website U...

Website updates and maintenance are a crucial part of operating your online business. I’ve...

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Why Lawyers Should Use WordPress Instead of Squarespace for Law Firm Websites Squarespace and...

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Logo designing might seem like a relatively simple task to an outsider. However, that...

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All digital graphics are created in one of two formats: raster or vector. Raster...

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The quality of your website has a lot to do with your ability to...

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Many people take up website design either as a hobby, or as a way...

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One of the biggest benefits WordPress offers to its users is its Dashboard, an...

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How to Perform an Authentic Brand Audit for Your Law Firm Conducting a brand...

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As an attorney, you want to be with your clients every step of the...

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There are few things more frustrating to a user than a website with pages...

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How to Include Storytelling in Marketing

“The stories we tell literally make the world. If you want to change the...

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Anyone who has taken courses in graphic or web design has likely heard of...

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  • Website Technology
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Have you been considering refreshing your law firm’s website? It’s never a bad idea...

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As you begin the process of designing (or redesigning) your law firm’s website, it...

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  • Website Technology
7 Greatest Ways to Spruce Up Your Web...

Have you been looking for ways to spruce up your website so it has...

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  • Content Marketing
3 Ways to Improve Your Legal Newsletter

In addition to recruiting new clients, your law firm’s marketing efforts should focus on...

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  • Content Marketing
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An excellent way to attract new clients is by adding high-quality, relevant law firm blog...

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  • Design
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We’ve Rebranded, Using the Same Succe...

Over the course of many years, our agency has assisted numerous law firms and...

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  • Design
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14 Visual Identity Systems to Inspire...

A well-designed logo is key when building your law firm brand, but you should also have...

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  • Branding
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In the first article in my branding series, I covered what it takes to...

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  • Marketing Technology
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Having a beautifully designed website that highlights your products and services provides a law...

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  • Design
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Keeping On Top Of The Trends With Pan...

Everyone has a favorite color or perhaps several colors they are naturally drawn towards....

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  • Marketing Technology
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Guide To Google Analytics

One of the most valuable free tools online for any small business owner, blogger,...

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Upgrading Your Website To Capitalize ...

There are good trends and bad trends, and most people probably remember at least...

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  • Marketing Technology
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The Importance Of A Website Audit

Having a website is one thing, but creating a website that accomplishes the task...

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  • Design
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Want to update and improve your firm’s website? Take a lesson from what the...

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The Lawyers’ Guide to Hacking Threats

International security authorities spent close to two years pursuing a criminal site called Darkode,...

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  • News
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Website Hosting, A Definitive Guide

Website hosting basics are important to anyone with a website. Sure, the topic is...

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  • Marketing Strategy
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Step 5, 5-Step Legal Marketing Plan: ...

We have helped you develop a strategic marketing plan that brings in clients and...

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  • Creative
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Your competitive advantage is the story of your best firm. The Internet is full...

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In the first post of this series, we visualized your ideal customer and defined...

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Should Lawyers Offer Discounts To Cli...

Are discounts or free samples the route to more business or a quick road...

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Help! My Website is Down! We’ve all been there, and it is not a...

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Stretching the Life of a Law Firm Web...

People who are new to building law firm websites want the process to be...

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A marketing dashboard is one of the best tools to bring your business strategies,...

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Website Design Best Practices

Designing a website with a clear and targeted perspective can work wonders for your...

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Website Content : Getting it Done

Creating great website content takes time and requires skill and organization. Content is the...

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Hacked! How to avoid it

Getting hacked is becoming more common because most of us are lazy with our...

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  • Design
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Reflecting on the features of a successful website design is often helpful in capturing...

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  • Marketing Strategy
Why Pricing Should Be Part of Your Ma...

Determining the pricing structure for your firm should be considered as a part of...

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  • Branding
A Brand Is Not Just A Logo

Your brand involves more than just creating a logo and it is commonly defined...

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