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  According to the American Bar Association, women make up 45% of associates in private law practice but only 20% of partners are female lawyers. The motherhood tax is real, and it’s having a dramatic impact on careers, law offices,...

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In the post , we visualize your ideal customer and define one or two niches that will be the focus of your firm. Related “Podcast: Karin Conroy’s 5-Step Basic Law Firm Marketing Plan” To assess the things your firm excels...

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THE BRIEF Their goal was to establish a professional, branded web presence to present to their clients. The main purpose of their website is to give them a polished atmosphere online that would distinguish them as an experienced, personable, and...

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I'm so excited to get featured in Attorney at Law, for 5 Best Business Books That Will Inspire Female Founders There are so many business and career books these days. You can find one on the topic of almost any...

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It wasn’t too long ago when women were expected to stand by and assume their role as a supporter of a male-owned business. Women in leadership roles are increasing in business, mentorships, and foundations to name a few. From local...

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My post "10 Tips That Improve Website Load Speed" has been featured by Attorney at Law.   With website speed, first impressions really do count. A slow website will harm your law firm. The world operates much faster than in...

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Developing a law firm identity is usually one of the first steps newly minted lawyers approach when starting their firms. A few months ago, this post on Designing a Logo developed into a controversial discussion about the importance of law...

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I'm really excited to announce I was recently on Mark Reed-Edward's podcast "Confessions of a Marketer". He split our talk into two sessions, the first of which is available right now — Marketers: Time to Use Your Noggin. You can listen...

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My article Using Client Lead Data to Develop New Legal Business was recently featured by Lawzam. The point of your law firm’s marketing strategy is to drive new business. It’s why your legal practice commits dollars to websites, social media advertising, digital...

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