News

Carefully curated articles and resources to give sophisticated law firms like yours an advantage in today’s competitive marketplace.

Design

4 Keys to a Creative Website

Finding a creative website that is entirely unique and something that has never been seen before, is rare if not impossible. Typically a website will stand out from the crowd if it has a few

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Branding

A Brand Is Not Just A Logo

Your brand involves more than just creating a logo and it is commonly defined as your customer’s experience. A brand is what your customers think of you and a reflection of everything you do: the

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Marketing Strategy

Law Firm Promotion

Promotion is one of the infamous “4 Ps” of marketing (product, price, promotion, place) that is often confused for the only function of marketing. Within a firm’s “Promotion Mix” there are five methods to consider,

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Design

Use Whitespace to Enhance Your Website

In websites and in life, we strive for the balance of simplicity and that over-used phrase “less is more”. Without whitespace, your website would be confusing, cheap, and cluttered. When your website is too crowded

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Email Marketing

Email Benchmarks: Keeping Up with The Joneses

Understanding the benchmarks for email performance is something most people leave to whatever their neighbor told them. However, knowing what the standards are for your particular industry can be helpful in keeping a realistic expectation,

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Marketing Strategy

Get Your Clients Motivated

Motivation is the difference between all of the possible clients you could ever have and all of the clients who actually contact you. Too many marketing strategies focus on the firm or attorney and not

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Marketing Strategy

Your Website’s Call to Action

Every page on your website should have a clear call to action. In other words, it should always be obvious what you expect a visitor to do. The call to action should be the beginning and ending

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Design

Typeface Choices: Who Gives a Font?

Choosing typefaces for your law firm website might seem like a simple process. After all, there are only ten or twelve choices in Word. However for those of us who pay attention to these details, type is

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