THE BRIEF Their goal was to establish a professional, branded web presence to present to their clients. The main purpose of their website is to give them a polished atmosphere online that would distinguish them as an experienced, personable, and reputable firm. They desire to help attorneys understand, quantify, and explain the impact an injury […]

I’m excited that my article Five Fresh Marketing Ideas for 2019 was featured by Attorney At Work. Make 2019 your law practice’s best year yet with a mix of online and offline marketing tactics. Don’t be afraid to try something new or different — and don’t automatically dismiss old-school tactics. Here are five ideas to get your wheels […]

It seems that website sliders are everywhere. Open up the homepage of a modern website or try to buy a new WordPress theme that doesn’t include sliders and you may have trouble. There’s one major problem though. Sliders, or carousels, are NOT effective. If your law firm’s website features a slider, or you are looking […]

I’m excited that my article 5 Key Items Missing From Your Law Firm Website was featured by Clio.com.  A law firm website is the first step towards being found by potential clients online. But, if it’s missing a few key features, your website might not be acting as an effective marketing tool—and it may not be […]

THE BRIEF Their goal was to establish a professional, branded web presence to present to their clients. The main purpose of their website is to give them a polished atmosphere online that would distinguish them as an experienced, personable, and reputable firm. They wanted to connect with clients that needed assistance with Business Formation, Business […]

THE BRIEF Their goal was to establish a professional, branded web presence to present to their clients. The main purpose of their website is to give them a polished atmosphere online that would distinguish them as an experienced, personable, and reputable firm. They wanted to connect with clients that needed assistance with Special and Higher […]

I’m excited that my article How to Promote a Unique Value Proposition to Your Clients was featured by Lawyerist.com.  In theory, every business should promote a unique value proposition to its targeted customers. Harvard Business School defines “unique value proposition” as “the kind of value a company will create for its customers.” Does the concept hold for law firms? […]

Has the sidebar gone the way of the Dodo bird? When the Internet first gained popularity in the 1990s, the website sidebar was an excellent way to capture readers’ attention, gather email addresses, and point them to a CTA. However, as websites and tastes have evolved, the sidebar is becoming more and more obsolete. Should […]