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Good branding is more important than ever, and while a logo does not equal a brand it is usually the place most companies begin. Your company’s logo is a powerful symbol that offers significant information about your style, approach, and overall...

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It would seem that a new “must read” business book appears in the stores every 20 seconds. There are too many for anyone to sort through, even to just find the one or two nuggets of valuable information. After using...

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You have taken the plunge and decided to open the doors of your own firm. Now you just need to let the whole world know. This article will focus on different practices you can use to call attention to your...

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Without fail, the most difficult part of creating and maintaining a website is the content development. Your website content should be constantly updated with the help of the blog that your website is built on. However, creating the initial information and getting...

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Good design is the foundation of a website that brings in business. Here’s are the best practices we have identified over the years: Start with a well defined goal. Highlight your call to action. Focus on your client-centered value proposition....

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A great website relies on all parts working in harmony. This translates into developing your brand then communicating it through imagery, colors, fonts and content. When my career first started as a designer more than 12 years ago, I had a...

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When seeking to improve performance, results or overall satisfaction in themselves, their business or their employees , too many follow conventional wisdom and focus on fixing weaknesses. Find what’s wrong and try to correct it. Unfortunately, that “wisdom” leaves them...

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Testimonials offer a great opportunity to brag, gush and tell the world how great you are. Many times these few words offer a more trusted opinion than something your potential clients might hear from you. However, you should still ensure...

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Making your marketing systematic will help to break your marketing goals into smaller bite-sized projects that are more realistically achieved. Once you have determined all of the pieces required to keep in contact with your clients, develop a calendared system...

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