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  The best method for success with your marketing message is to present yourself as a friendly colleague who is an expert in your field. Consider how you filter the messages your inbox each morning. The messages that are from...

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A professional bio and headshot are often the first impression a client or employer will have of you. Take advantage of the opportunity to introduce yourself and influence their impression while you have their full attention. Yes, you need a...

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Do you have a system for closing your completed contracts and following up with your clients? Without a thoughtful plan in place, these things will easily get forgotten and you will miss the best opportunities for marketing your firm. With...

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Once you have your firm’s identity determined (logo, colors, business card, etc.) the next step is to consider how to present yourself on the world wide interweb. Whether you choose to be blog-based or more traditional, your firm will need...

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Be unique, stand out from the crowd, do something different—however you phrase it, you know it is a critical part of presenting your business. After all, as a law firm you are your brand, and once you figure out what that looks...

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