News

Carefully curated articles and resources to give sophisticated law firms like yours an advantage in today’s competitive marketplace.

Content Marketing

Website Content : Getting it Done

Creating great website content takes time and requires skill and organization. Content is the biggest challenge for clients and leads to serious delays in launching a website. Here are a few tips and resources to

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Website Technology

Hacked! How to avoid it

Getting hacked is becoming more common because most of us are lazy with our passwords blaming it on information overload and the difficulty in remembering so many variations. However, our businesses, communication, and important documents

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Branding

A Brand Is Not Just A Logo

Your brand involves more than just creating a logo and it is commonly defined as your customer’s experience. A brand is what your customers think of you and a reflection of everything you do: the

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Marketing Strategy

Law Firm Promotion

Promotion is one of the infamous “4 Ps” of marketing (product, price, promotion, place) that is often confused for the only function of marketing. Within a firm’s “Promotion Mix” there are five methods to consider,

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Design

Use Whitespace to Enhance Your Website

In websites and in life, we strive for the balance of simplicity and that over-used phrase “less is more”. Without whitespace, your website would be confusing, cheap, and cluttered. When your website is too crowded

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