News

Carefully curated articles and resources to give sophisticated law firms like yours an advantage in today’s competitive marketplace.

Email Marketing

Email Benchmarks: Keeping Up with The Joneses

Understanding the benchmarks for email performance is something most people leave to whatever their neighbor told them. However, knowing what the standards are for your particular industry can be helpful in keeping a realistic expectation,

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Marketing Strategy

Get Your Clients Motivated

Motivation is the difference between all of the possible clients you could ever have and all of the clients who actually contact you. Too many marketing strategies focus on the firm or attorney and not

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Marketing Strategy

Your Website’s Call to Action

Every page on your website should have a clear call to action. In other words, it should always be obvious what you expect a visitor to do. The call to action should be the beginning and ending

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Design

Typeface Choices: Who Gives a Font?

Choosing typefaces for your law firm website might seem like a simple process. After all, there are only ten or twelve choices in Word. However for those of us who pay attention to these details, type is

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Design

Use Color Theory to Increase Website Conversions

Selecting an appropriate website color palette is important since it increases readability, makes the navigation clearer and should include contrast that spurs emotions.  More importantly, color theory studies have shown that effectively leveraging the attention that is drawn by

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Design

Best Law Firm Websites, Round Two

This year’s post about best law firm websites is a little different than the past. In 2010 and 2011, I provided links of sites that I found to be the best representation of great website design

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Design

Design Communication 101

Knowing what you want and communicating with your designer is key to any successful project. Your satisfaction with the results depends on  clearly defining objectives and expectations, just as you do with your own clients. Despite

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Website Technology

Fix Your Website Problems in 5 Steps

I tend to find a lot of opportunities to fix websites when browsing attorney’s websites. Many sites are slow-loading, still using Flash, have spelling and grammar errors, not found by Google with basic SEO (another SEO article here), difficult navigation

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