Kevin McGoff
Author, Finding Your Landing Zone
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You need to understand your product. As a lawyer, your product is yourself or your law firm.
Kevin McGoff
Episode 137
Show Notes
Brief summary of show:
In this episode of Counsel Cast, “Is Your Law Firm Prepared for a PR Crisis? with John P. David,” we explore the essential strategies and tactics law firms need to implement to navigate PR crises effectively. Join us as we delve into the critical components of crisis PR and uncover what lawyers are often doing wrong.
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Kevin McGoff gives listeners actionable tips on:
0:00 Intro
2:13 How can people improve the middle section of the sales funnel
3:18 What is ‘showing value’?
10:37 Cindy’s approach and philosophy to get people to buy
17:01 How do you find your dream audience and then build relationships to create clients from audience members
19:28 Old school marketing vs. now
23:36 Basic tips to sustain relationships with past clients
28:27 How to listen in to your audience
31:01 Book Review
32:52 One big takeaway
Kevin McGoff's Book
We’re excited to announce our latest addition to the Thought Leaders Library, selected by the insightful Kevin McGoff. From Strength to Strength by Arthur Brooks is a transformative read that explores how to find purpose, deep meaning, and joy as we navigate through the different stages of our lives and careers.
Arthur Brooks, a renowned social scientist, provides a roadmap for building resilience and thriving through life’s transitions. This book is an essential guide for anyone looking to leverage their strengths and create a fulfilling future.
Join us as we dive into this powerful book and discover the wisdom it offers. Don’t miss out on the chance to enrich your personal and professional life with these valuable insights!
From the publisher:
The roadmap for finding purpose, meaning, and success as we age, from bestselling author, Harvard professor, and the Atlantic’s happiness columnist Arthur Brooks.
Many of us assume that the more successful we are, the less susceptible we become to the sense of professional and social irrelevance that often accompanies aging. But the truth is, the greater our achievements and our attachment to them, the more we notice our decline, and the more painful it is when it occurs.
What can we do, starting now, to make our older years a time of happiness, purpose, and yes, success?
At the height of his career at the age of 50, Arthur Brooks embarked on a seven-year journey to discover how to transform his future from one of disappointment over waning abilities into an opportunity for progress. From Strength to Strength is the result, a practical roadmap for the rest of your life.
Drawing on social science, philosophy, biography, theology, and eastern wisdom, as well as dozens of interviews with everyday men and women, Brooks shows us that true life success is well within our reach. By refocusing on certain priorities and habits that anyone can learn, such as deep wisdom, detachment from empty rewards, connection and service to others, and spiritual progress, we can set ourselves up for increased happiness.
