Ryan Burch's Book
BE 2.0 reimagines Jim Collins’ classic business frameworks for the modern small business owner. Unlike Good to Great, which profiles massive corporate case studies, this edition breaks down how entrepreneurs and small teams can build the systems, culture, and momentum typically seen in far larger organizations.
The book focuses on creating clarity of purpose, developing a flywheel system that supports repeatable growth, and establishing leadership habits that turn chaos into disciplined progress. For law firm owners especially, BE 2.0 offers a practical blueprint that translates directly into marketing, operations, and client experience improvements.
Build a flywheel that compounds effort instead of relying on heroics.
Clarify your core values so every decision aligns with long-term growth.
Focus on disciplined strategy, not shiny tactics.
Understand how to scale even if you’re a team of 1–20
Listen to the Episode Here:
From the publisher:
From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights.
What’s the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come?
Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship.