MV Braverman's Book
This week in the Thought Leaders Library, we’re featuring a book that perfectly aligns with the themes of our latest Counsel Cast episode: “Email Marketing That Doesn’t Suck” by Bobby Klink, as chosen by our guest, MV Braverman.
🎯 Bobby Klink’s book is a must-read for lawyers and law firms looking to master the art of email marketing. With a fresh, no-nonsense approach, this book breaks down how to craft emails that connect with clients, build trust, and stand out in crowded inboxes—all while staying true to your firm’s unique voice.
🔑 Why It’s a Perfect Pick:
- Learn how to avoid the traps of “salesy” email marketing.
- Discover practical, actionable strategies to build genuine relationships with your audience.
- Gain insights into creating emails that deliver value and keep your subscribers engaged.
Whether you’re new to email marketing or looking to refine your existing strategy, this book offers the tools and inspiration you need to make email a powerful part of your marketing funnel.
👉 Dive into this week’s pick and transform your email game!
Listen to the Episode Here:
From the publisher:
Email marketing sucks…at least the way most marketers do it.
Conventional advice tells you to always be selling—or at least always be going for the click— but chances are, you hate writing emails, your audience hates reading them, and they aren’t making you any money.
But what if email didn’t suck? What if you enjoyed writing emails that your audience would binge-read like they watch Netflix? What if email actually made you money?
In Email Marketing That Doesn’t Suck, Harvard Law–grad-turned-online-entrepreneur Bobby Klinck uses his lawyering skills to convince you that the old-school rules for email marketing are just plain dumb. He shows you how to do email right, teaching you the five phases of email marketing and how to infuse purpose into your message. You’ll learn how to tell a really good story that people want to read. But fair warning, if you’re a conversion copywriter, you’re an online marketing guru, or you have a serious problem with laughing at yourself, you probably should not read this book. If the occasional curse word makes you cringe, then you DEFINITELY should not read this book. Consider yourself warned.