Juanita Wheeler's Book
This week’s addition to our Thought Leaders Library comes from our latest guest, Juanita Wheeler. Juanita, a seasoned expert in communication and presentation skills, has chosen Hidden Persuasion by Marc Andrews as her recommended read for lawyers looking to understand the powerful psychological tools of persuasion.
🔍 Why This Book? In “Hidden Persuasion,” Andrews breaks down 33 proven techniques used in advertising that are designed to subtly influence the behavior and decisions of the audience. For lawyers aiming to enhance their communication skills, this book offers valuable insights into the psychology of persuasion and how to apply these tactics in a legal context—whether in negotiations, client meetings, or courtroom presentations.
📖 What You’ll Learn:
• The psychology behind effective communication and persuasion.
• How to recognize and utilize subtle influence techniques to build stronger arguments.
• Practical examples of how these techniques can be applied beyond advertising to legal marketing and client engagement.
This book is a must-read for lawyers who want to deepen their understanding of influence and make their communication strategies more effective. Dive into this fascinating guide to persuasion and discover how to ethically and effectively influence your audience!
From the publisher:
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decision making on an unconscious level.
