Aurora Winter
Founder, Same Page Publishing
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When it comes to conversions, it's about making people feel safe to move forward with you and your product or service.
Aurora Winter
Episode 136
Show Notes
Brief summary of show:
In this episode, Aurora Winters joins me to talk about the importance of appealing to the ‘croc brain’ to grab attention, using social proof for validation, and delivering messages concisely.
Aurora explains the significance of storytelling, particularly the hero’s journey structure, for making messages memorable and engaging. She discusses common pitfalls in communication, provides practical templates for enhancing engagement, and highlights the profound impact of effective storytelling. The episode also touches on the value of making reviews and testimonials compelling. Aurora challenges listeners to focus on improving their communication skills by being mindful of their words and structuring their messages strategically.
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Aurora Winter gives listeners actionable tips on:
00:00 Intro
02:38 Common Communication Mistakes
05:45 Understanding the Croc Brain
08:37 The Power of Social Proof
12:15 Crafting Effective Messages
14:27 The Hero’s Journey in Storytelling
21:01 Connecting with Empathy, Translating Neuroscience into Effective Messaging
23:48 The Power of Storytelling in Marketing
26:48 Crafting Memorable Reviews and Testimonials
31:02 Book Recommendation
32:41 One thing that works
Aurora Winter's Book
We are thrilled to announce the latest addition to our Thought Leaders Library, curated by none other than the brilliant Aurora Winter. Known for her expertise in neuroscience-driven messaging, Aurora brings a unique perspective to our selection.
Our book of the month is “Confessions of an Accidental Lawyer” by Michael Stockham. This compelling read offers an insider’s look into the legal profession, blending humor, insight, and candid storytelling.
From the publisher:
Battling against a Texas prison, a young lawyer fights for a fair trial in a prison-friendly town as witnesses and evidence evaporate.
Scarred physically and emotionally by a botched delivery, his wife struggles to realize their dream of a healthy baby and a happy family.
Trapped in solitary confinement, an inmate fights for medicine to keep his failing heart pumping.
Torn between career and family, with the lives of a prisoner, his wife, and his unborn child on the line, the young lawyer struggles to ensure that his client, his family, and his integrity all survive.
Michael Stockham takes us on a page-turning journey in this novel inspired by actual events. He is a litigation attorney, award-winning author, and speaker.
