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How to Design Marketing Materials that Speak to Your Client? with Thiago de Carvalho

Thiago de Carvalho

Founder of Deer Designer

Thiago de Carvalho is an award-winning creative specialist with over 20+ years of experience leading user experiences and visual engagement campaigns on the publisher, agency, and client sides. He has delivered major marketing campaigns for brands like Coca-Cola, Samsung, and Red Bull by translating business needs into effective design solutions.

After successfully exiting both a digital agency and an advertising publication he founded, he launched Deer Designer – a premium on-demand design service that helps anyone in need of design work by giving them a professional team to do all their design work for a flat monthly fee.

Connect with Thiago:

Professional designers have the skills and expertise to take your law firm to the next level.

Thiago de Carvalho

Episode 114

Show Notes

Brief summary of show:

In this episode, Thiago de Carvalho joins me to talk about designing your marketing materials that speak to your ideal client.

Thiago de Carvalho is an award-winning creative specialist with over 20+ years of experience leading user experiences and visual engagement campaigns on the publisher, agency, and client sides. He has delivered major marketing campaigns for brands like Coca-Cola, Samsung, and Red Bull by translating business needs into effective design solutions.

After successfully exiting both a digital agency and an advertising publication he founded, he launched Deer Designer – a premium on-demand design service that helps anyone in need of design work by giving them a professional team to do all their design work for a flat monthly fee.

Thiago gives listeners actionable tips on:

[1:10] Why DIY design always work

[6:50] The difference between DIY and a design team

[9:50] Learning from failure and the importance of revisions

[14:15] Handling when clients ask for a revision you may not agree with

[19:55] How does focusing your design on your client and your process of work happen

[22:35] What can erode trust with a client 

[24:50] Example of design gone wrong

[29:15] The misconception of more is better, especially with writing

[34:50] Thiago’s book review

[39:50] One big takeaway from this episode

Buy Back Your Time by Dan Martell

Thiago de Carvalho's Book

From the publisher:

Learn to conquer the one real hurdle to scaling your company and growing rich: Time

How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world’s most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout. Trading money for time—that is, literally buying back free space in your calendar—will give you more financial success than you ever dreamed was possible.

With over two decades of experience as a serial entrepreneur and founder, Dan Martell will teach you the secrets to work less and play more while building an empire. He’ll dig into the practical steps that will allow you to start buying back time immediately, while also developing operating procedures and hiring practices that will ensure rapid and robust growth. And he will teach you how to invest in your newfound time wisely—at work and at home—so you keep building your empire while living your best life.

Buy Back Your Time is the definitive guide for entrepreneurs at every level on how to succeed in business while enjoying more freedom than you ever imagined.

Buy Back Your Time by Dan Martell