Cindy Chang
Brand Coach at The Hustling Heart
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When it comes to conversions, it's about making people feel safe to move forward with you and your product or service.
Cindy Chang
Episode 125
Show Notes
Brief summary of show:
In this episode, brand coach Cindy Chang joins me to discuss improving client relations, attracting ideal audience, and converting leads into clients through the marketing funnel.
We explore the importance of understanding your audiences’ needs, the role of demographics and psychographics in shaping marketing strategies, and how to show value to potential clients. Cindy emphasizes on focusing on the outcome rather than the features of a service to effectively appeal to clients.
You have unique gifts to share. But… does the world KNOW what you have to offer?
Cindy is the person who helps make sure the answer to this question is a resounding: YES.
Cindy cut her teeth on marketing for nostalgic brands like Kraft Mac & Cheese to JELL-O, before leaving corporate and leaping into entrepreneurship. Today, she helps founders and creatives build their own brands: from scratch.
From helping an Asian woman-owned business break into the male-dominated construction industry… to launching grief circles during the holiday season… Cindy helps business owners with unconventional gifts share their work, and redefine norms along the way.
Find answers and more on our website,
For exclusive content and in-depth resources
Cindy gives listeners actionable tips on:
0:00 Intro
2:13 How can people improve the middle section of the sales funnel
3:18 What is ‘showing value’?
10:37 Cindy’s approach and philosophy to get people to buy
17:01 How do you find your dream audience and then build relationships to create clients from audience members
19:28 Old school marketing vs. now
23:36 Basic tips to sustain relationships with past clients
28:27 How to listen in to your audience
31:01 Book Review
32:52 One big takeaway
Cindy Chang's Book
In the book review segment of our latest episode of Counsel Cast, guest expert Cindy Chang offers an invaluable addition to our Thought Leaders Library: “You Are the Brand” by Mike Kim.
This highly regarded book serves as a pivotal guide for professionals and firms in the legal sector and beyond, emphasizing the importance of personal branding in today’s competitive market. Mike Kim’s insightful approach breaks down the process of building a personal brand into actionable steps, demonstrating how authentic personal branding is crucial for success and differentiation in any industry, especially law.
From the publisher:
Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize ― YOU ARE THE BRAND.
It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income?
Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned.
