Cindy Chang
Brand Coach at The Hustling Heart
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When it comes to conversions, it's about making people feel safe to move forward with you and your product or service.
Cindy Chang
Episode 138
Show Notes
Brief summary of show:
In this episode, Cindy Chang, a personal brand coach and marketing strategist, discusses sustainable client relationships and strategic branding for business owners, particularly those in service-based industries.
Cindy shares insights from her experience working with Fortune 500 companies and running her own business, The Hustling Heart. Key points include the importance of distinguishing oneself from the company, the role of problem-solving and thought leadership in branding, and practical strategies for maintaining client relationships. The discussion also touches on utilizing one’s network effectively, the value of feedback, and balancing reputation with personal connections.
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Cindy Chang gives listeners actionable tips on:
00:00 Intro
01:36 Transitioning from a Firm to Your Own Business
03:37 Establishing Your Unique Identity
07:07 Gathering Feedback and Building Reputation
09:45 Maintaining Client Relationships
13:45 The Value of Personal Connections
15:17 Starting and Sustaining Your Own Business
23:31 The Role of Referrals and Networking
25:05 Thought Leaders Library: Book Recommendation
33:16 One Big Takeaway
Cindy Chang's Book
Welcome to this month’s selection for the Thought Leaders Library, handpicked by personal branding expert Cindy Chang. This month’s must-read is “Grit: The Power of Passion and Perseverance” by Angela Duckworth. In this insightful and inspiring book, Duckworth explores the essence of what truly drives success: not talent, but a unique blend of passion and persistent effort she calls “grit.” Through compelling research and stories from history, business, sports, and more, Duckworth demonstrates how grit can be cultivated and harnessed.
Whether you’re seeking to improve your personal life, enhance your career, or overcome new challenges, “Grit” offers invaluable lessons on how persistence and passion can lead to long-term achievement. Join us as we dive deep into understanding how tenacity and dedication can transform our lives and help us reach our ultimate goals.
From the publisher:
In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People).
The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, business consulting, and neuroscience that led to her hypothesis about what really drives success: not genius, but a unique combination of passion and long-term perseverance.
