Angelo Ponzi's Book
This week, we’re excited to spotlight The Revenue Growth Habit by Alex Goldfayn, the book selection chosen by Angelo Ponzi for our Thought Leaders Library. Angelo, a seasoned fractional CMO and marketing strategist, recommends this insightful read as a must-have for law firm leaders looking to drive revenue growth through simple, practical, and consistent strategies.
In The Revenue Growth Habit, Goldfayn outlines how professionals can leverage straightforward techniques to boost revenue—without adding complexity. Whether you’re a managing partner, marketing director, or business development leader at a law firm, this book offers a clear blueprint for generating consistent growth.
From the publisher:
Grow your business by 15% with these proven daily growth actions
Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan?
The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day―without spending a penny of your money.
Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn’t grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers say.
