Pete Everitt
Principal & President
Pete is a UK-based digital entrepreneur. Pete learned his craft working in digital agencies specialising in e-commerce, SEO and paid traffic. In 2016 Pete started his own agency, SO…, and in 2020 launched SEOHive – a productised SEO service that helps digital agencies build streams of recurring revenue. Pete also podcasts at RetainFM.
Connect with Pete:
Ultimately, if you play the game and you prove to Google that you are as much of an authority, if not more of an authority on something than they are, you will overtake them.
Pete Everitt
Episode 008
Show Notes
Brief summary of show:
Are you struggling to get your law firm’s website to rank higher on Google? In this episode of Counsel Cast, SEO expert Pete Everitt breaks down the foundational elements of SEO and provides actionable tips to help law firms improve their online presence.
Whether you’re new to SEO or looking to refine your strategy, Pete’s insights will guide you through the steps needed to boost your site’s search engine rankings and drive more qualified traffic.
Pete Everitt gives listeners actionable tips on:
In this episode, Pete Everitt, a leading SEO expert in the legal industry, offers valuable insights into the basics of search engine optimization for law firms. Pete explains how to get started with SEO, focusing on key strategies such as:
• On-Page SEO: Understanding how content, meta tags, and page titles affect your rankings.
• Keyword Research: How to identify and target the right keywords for your practice area.
• Local SEO: Optimizing your website for location-based searches to attract clients in your area.
• Content Creation: Crafting blog posts, articles, and website copy that not only resonate with your target audience but also satisfy search engine algorithms.
• Technical SEO: Improving site speed, mobile responsiveness, and overall user experience to enhance ranking potential.
This episode is perfect for law firms looking to take control of their online visibility, understand the SEO process, and implement practical strategies to increase their organic search traffic.
Want to dive deeper into SEO strategies? Listen to the full episode and subscribe to the Counsel Cast podcast for more expert insights into law firm marketing. Don’t forget to leave a review if you found this episode helpful!
Pete Everitt's Book
From the publisher:
In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality—their personal brand.
Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. They play by their own rules, and they reap the benefits. Ready to pivot for the last time, guarantee the success of your business, and become the go-to leader in your industry? Chris Ducker will show you how to develop the Business of You and build a future-proof business model.
Rise of the Youpreneur by Chris Drucker
Calculator for discovering your marketing budget