Jeff Felten
Email Marketing Strategist
Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.
Connect with Jeff:
One of my philosophies with email is to be human. And part of being human is to be honest and transparent.
Jeff Felten
Episode 79
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Brief summary of show:
Why does email marketing work for law firms? And is it truly necessary to have an email marketing funnel set up?
Joining me for this conversation is Jeff Felten, and we dive in to why you need email marketing for your firm, and how to leverage it in many scenarios – from onboarding, to closing a case.
As you’ll hear in our conversation, email marketing is an extension of who you are as a person, with the goal of warming up your lead pool and converting them into buyers.
Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.
Jeff gives listeners actionable tips on:
[1:20] How Jeff decided to focus and narrow in on email marketing
[4:10] Why Jeff’s approach to email marketing is different and personalized
[6:20] Defining ‘generosity’ and ‘social proof’
[9:00] How to balance being corporate and professional vs. relatable
[12:30] How email marketing is different than a blog you’d put on a website
[13:35] How to collect emails and bring them into an email sequence
[14:40] What is an email welcome sequence
[24:30] Email sequences you can run once a case has been closed
[30:55] Jeff’s book recommendation
[38:00] One thing Jeff knows works when it comes to email marketing
Turn Emails into Client Relationships
Show Notes
Email might not be flashy—but when it’s done right, it’s one of the most powerful marketing tools your law firm has.
In this Counsel Cast Chambers episode, we revisit highlights from our conversation with email strategist Jeff Felten, who breaks down how law firms can use email to build trust, nurture leads, and convert more clients.
Whether you’re sending a weekly newsletter, trying to grow your list, or struggling to get people to open your emails, this episode is packed with clear, actionable advice.
👉 In this episode, you’ll learn:
Why email still outperforms other marketing channels
The biggest mistakes law firms make with email (and how to fix them)
How to write emails that people actually want to read
What kind of content keeps you top of mind without being annoying
How to grow an engaged list of potential clients
The difference between a newsletter and a nurture sequence
What metrics matter—and which ones to ignore
FAQs on Email Marketing for Law Firms
Email provides a direct, personal channel to communicate with clients and leads. It builds trust, nurtures relationships, and keeps your firm top of mind—without relying on algorithms.
Newsletters, nurture sequences, welcome emails, and occasional updates or promotions. Jeff explains how each type plays a different role in the client journey.
Consistency matters more than frequency. Once a week or twice a month can work well—as long as the content provides value and doesn’t feel like spam.
Start by offering something useful—like a free guide or resource—in exchange for contact info. Jeff covers smart ways to ethically grow a list of engaged subscribers.
Relevance, clarity, and personality. Avoid legal jargon and speak like a human. Jeff shares tips on writing emails that connect and convert.
Jeff Felten's Book
From the publisher:
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.
So what is it? April Dunford, positioning guru and tech exec, will enlighten you.
Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.
Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:
– The Five Components of Effective Positioning
– How to instantly connect an audience to your offering’s value
– How to choose the best market for your products
– How to use three distinct styles of positioning to your advantage
– How to leverage market trends to help buyers understand why making a purchase is important right now
Whether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.
Obviously Awesome by April Dunford
Show Transcript
Here, you’ll find a detailed, word-for-word account of the insightful conversation from this episode. Whether you’re revisiting key takeaways or catching up on what you missed, this transcript is a valuable resource for diving deeper into the expert advice shared by our guest. Enjoy exploring strategies, tips, and actionable insights tailored to help lawyers and law firms grow their practice through effective marketing!