Their goal was to establish a professional, branded web presence to present to their clients. The main purpose of their website is to give them a polished atmosphere online that would distinguish them as an experienced, personable, and reputable firm.
We kicked off the project with research into the competitive landscape of legal ethics. The client provided a starting off point by providing their logo and previous website copy. We approached the design of the website to accomplish the branded, professional look the client was going for. The website was built with the key goal in mind of promoting their ethics hotline. The ethics hotline is what it sounds like: a number to call when you have an ethics question and could benefit from consulting with an independent, objective lawyer with experience in analyzing and answering ethics issues. The overall website design focused on structuring a modern and authoritative style that complemented the firm’s brand.
Preventative Lawyering announces the redesign of its website, https://preventivelawyering.com. Their firm is a law firm focusing in Legal Ethics in Connecticut. Wick R. Chambers hired the award-winning web design experts at Conroy Creative Counsel, which is a marketing firm focused on providing custom, agency level law firm website design along with killer technology. The website incorporates the most up-to-date web design trends and technology such as WordPress CMS development, responsive design, user-friendly, automated search engine optimization (SEO), and a stunning design that inspires potential clients to take action.
A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.
My recent post at Attorney at Work: Five tips for upgrading your website strategy. In the coming months you can expect to see a spike in demand for legal representation since many consumers have put off non-urgent legal needs during the pandemic months. How will your firm prepare for this future surge in business?
Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?