SEO and PPC

Leverage the power of search to grow your firm. Build your SEO system on a foundation of effective writing using a plan customized to help your firm stand out in the online marketplace. ​

Content Strategy & SEO

Search engines are constantly updating their algorithms, so it is important to work with a trusted partner who stays abreast of these changes to ensure your website is always optimized for the best possible search rankings.

Our search engine optimization (SEO) strategy combines extensive keyword research, technological best practices and customized content generation to drive organic traffic to your website, creating increased business opportunities for your firm. Our personalized approach focuses on your marketing goals to create and implement a strategy that will lead to success.

Meet Our Content Strategist

Michelle Hunter is an experienced copywriter and content strategist who specializes in helping established professionals communicate their value through the content they create. She works with our clients to identify key firm differentiators and create a customized content strategy designed to engage potential clients, maximize the power of organic search, and generate qualified leads. As our strategic partner, she creates a competitive advantage for the growing law firms we serve.

Michelle works directly with our SEO team, creating content that offers value and connection to amplify the results of your SEO strategy by compelling website visitors to contact your firm.

PROJECTS ARE CUSTOMIZED TO YOUR NEEDS AND INCLUDE:

Custom Strategy and Technical Services -

We provide monthly SEO strategy and execution based on analysis from Google Analytics and other SEO reporting tools.

Monitoring and Repair Services -

We track your site to find and repair issues related to broken links, 404 errors or other structural issues that could harm your SEO if left unchecked.

LEAD FUNNEL DEVELOPMENT -

We create a free 2-3 page guide/report optimized for SEO, a landing page to capture leads, a thank you page and a customized email nurture series targeted to your ideal clients.

Local Search Optimization -

We create and implement strategies designed to increase your rankings in local Google search results, perform link building with locally relevant organizations and engage in best practices for security Google reviews and testimonials.

Regular reporting on key performance indicators (KPIs)-

Our regular reporting on various KPIs keeps you updated about your website’s performance and any trends that may impact your firm.

Blog Implementation -

We provide professionally written, custom blog copy created by our expert copywriting team as outlined in your editorial calendar to give you regular custom content that boosts your SEO.

PPC Advertising -

We develop holistic PPC campaigns to capture clicks on the most relevant keywords for your organization.

Leverage the power of search, increase visibility, drive traffic to your website, and bring new clients to your firm.