Smart Ways Lawyers Can Use Email Marketing

It’s clear that email is central to communications these days, with an estimated 122 billion emails being sent per hour. So it’s no wonder almost 70 percent of marketers rely on email as a core part of their marketing strategy — because it works. How can an email marketing plan help your law practice? Email marketing keeps clients connected to you, which makes them more likely to contact you when they need legal services.

If you’re new to email marketing, or even an old hand at it, try some of these low-maintenance methods for incorporating email into your marketing strategy.

Start a “Drip” Campaign

With a drip marketing campaign, you create a series of brief messages designed to be sent over time. Focus on a single concept…
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