It’s clear that email is central to communications these days, with an estimated 122 billion emails being sent per hour. So it’s no wonder almost 70 percent of marketers rely on email as a core part of their marketing strategy — because it works. How can an lawyers email marketing plan help your law practice? Email marketing keeps clients connected to you, which makes them more likely to contact you when they need legal services.

If you’re new to lawyers email marketing, or even an old hand at it, try some of these low-maintenance methods for incorporating email into your marketing strategy.

Benefits of Segmented Email Lists

Segmenting email lists allows you to tailor messages to specific groups. This increases engagement and effectiveness. For lawyers, segmenting clients by legal needs can enhance personal connection and response rates.

Measuring Email Campaign Success

Tracking open rates, click-through rates, and conversion rates offers insight into campaign performance. These metrics help optimize strategies and enhance engagement with prospective clients.

Importance of Mobile Optimization

Ensure emails are mobile-friendly, as many clients check their inboxes on smartphones. Use responsive design to maintain readability, enhancing the likelihood of engagement.

Personalization in Email Marketing

Personalizing emails by addressing clients by name can significantly improve engagement. Tailoring content to reflect past interactions or known client interests fosters a stronger client-lawyer relationship.

Legal Considerations for Email Marketing

Compliance with the CAN-SPAM Act and GDPR is necessary. Ensure proper consent for emails and provide clear opt-out options to maintain transparency and trust in your communications.

Start a “Drip” Campaign

With a drip marketing campaign, you create a series of brief messages designed to be sent over time. Focus on a single concept…
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