Sperling & Slater



Sperling Slater is a law firm focusing on business litigation in Chicago, IL. The established firm needed a fresh start to ensure their online presence was representative of the vast expertise of their attorneys.

Together we analyzed the needs and developed a plan to to establish awareness and credibility with their audience, represent their expertise online, and create higher conversion rates.


Chicago, IL

Practice Areas

Business Litigation




Conroy Creative Counsel created value-based core messaging for so that the firm can demonstrate the value of the services they provide and properly communicate the benefits of their work in terms of lead generation and increased credibility. We also developed a custom, branded website so that the messaging and visuals align with their expertise.


The result for the firm has been an ability to attract an increased number of high-value clients to the firm. And the ability to convert a higher percentage of potential clients by identifying and eliminating disconnects in their marketing messaging and position.

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