fbpx

Stock Images for Law Firm Websites: Dos and Don’ts

Stock Images for Law Firm Websites: Dos and Don’ts

laptop black and white

Bad stock images can ruin an otherwise great website by making it look generic, while creative and customized stock images can evoke emotion and support your messaging and branding. Whenever possible the best solution for website imagery is to use custom photography to present unique visuals of your office, your employees and the geographic region. However, stock images are a great solution because they are readily available and inexpensive. Avoid clichés and stay within your budget by considering these “dos and don’ts”.

Importance of Authenticity in Stock Photos

Using authentic stock photos enhances trust by accurately representing your firm. Authentic images that reflect real office settings and a variety of team members foster credibility with prospective clients.

Do Not Use the Most Popular Search Results

When searching […]

The Risks of Using Outdated Images

Outdated images can make your website feel stale. Clients expect fresh and contemporary visuals. This shows your firm is modern and understands current trends.

Stock Images for Law Firm Websites: Dos and Don’ts is a post from the law practice blog: Lawyerist.

Customization Tips for Stock Photos

Customize stock photos by adjusting them to match your firm’s branding colors. Adding subtle elements like logos ensures they blend naturally with your site design.

Ethical Considerations in Stock Photo Selection

Consider diversity and avoid stereotypes in stock photos. Making ethically sound choices in images promotes a positive and inclusive image for your law firm.

kc

I'm Karin Conroy

Founder of Conroy Creative Counsel, an award-winning recognized leader that has cracked the code of smart, sophisticated, and strategic marketing for law firms.

Browse by Category

case study

OUR CASE STUDIES

How we built our client’s websites to convey their message and deliver impact and measurable results for their law firms.

READER ETIQUETTE

© – Content and images in this blog are copyright Conroy Creative Counsel unless stated otherwise. Feel free to repost or share images for non-commercial purpose, but please make sure to link back to this website and its original post.

Make evidence based decisions about marketing.

Discover the RIGHT marketing budget for your firm's goals.