Bad stock images can ruin an otherwise great website by making it look generic, while creative and customized stock images can evoke emotion and support your messaging and branding. Whenever possible the best solution for website imagery is to use custom photography to present unique visuals of your office, your employees and the geographic region. However, stock images are a great solution because they are readily available and inexpensive. Avoid clichés and stay within your budget by considering these “dos and don’ts”.
Importance of Authenticity in Stock Photos
Using authentic stock photos enhances trust by accurately representing your firm. Authentic images that reflect real office settings and a variety of team members foster credibility with prospective clients.
Do Not Use the Most Popular Search Results
When searching […]
The Risks of Using Outdated Images
Outdated images can make your website feel stale. Clients expect fresh and contemporary visuals. This shows your firm is modern and understands current trends.
Stock Images for Law Firm Websites: Dos and Don’ts is a post from the law practice blog: Lawyerist.
Customization Tips for Stock Photos
Customize stock photos by adjusting them to match your firm’s branding colors. Adding subtle elements like logos ensures they blend naturally with your site design.
Ethical Considerations in Stock Photo Selection
Consider diversity and avoid stereotypes in stock photos. Making ethically sound choices in images promotes a positive and inclusive image for your law firm.
