Stretching the Life of a Law Firm Website

People who are new to building law firm websites want the process to be as simple and inexpensive as possible. While web developers want the same, they also want you to understand the life expectancy of a law firm website, and what you’ll need to do to maintain your site at peak productivity for as long as possible.
A website is not a “set it and forget it” endeavor, where once you create the product, it’s completely done and you don’t have to attend to it again. Having a website is more like having a puppy. Once you bring it home, you still need to feed it, play with it and keep it clean.
To keep your website healthy and productive, stay on top of these two things:

  • Short-term upkeep, to keep the information on your site current.
  • Long-term evolution, to ensure your site stays in tune with rapidly changing technology.
Steps to Keep Your Site Current in the Short-term

Sites that get updated will attract new visitors as well as repeat visitors. Every time you add new information to your site, you can let people know by posting on social media.Read more …

http://www.attorneyatwork.com/stretching-life-law-firm-website/

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madia law
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Madia Law

Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients.

While the firm has a solid SEO strategy that helps the website rank well on Google, we wanted to ensure peak performance of the site. We addressed any issues with load times, broken links, and outdated pages or posts to improve the overall ranking and results for the firm’s SEO strategy.

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Wealthy Woman Lawyer Podcast
Female Founders

Featured on Wealthy Woman Lawyer Podcast

“One of the things that a lot of people are missing or not quite getting right is the positioning and messaging and how to really be strategic with their content. So making sure that they’re speaking to their clients and making sure that it’s really client-centric, instead of where it was in the beginning with those brochure sites where it was very, more egocentric for the firm and it was much more about let us tell you about where we all went to law school and how many cases we’ve solved.”

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