People who are new to building law firm websites want the process to be as simple and inexpensive as possible. While web developers want the same, they also want you to understand the life expectancy of a law firm website, and what you’ll need to do to maintain your site at peak productivity for as long as possible.
A website is not a “set it and forget it” endeavor, where once you create the product, it’s completely done and you don’t have to attend to it again. Having a website is more like having a puppy. Once you bring it home, you still need to feed it, play with it and keep it clean.
To keep your website healthy and productive, stay on top of these two things:
- Short-term upkeep, to keep the information on your site current.
- Long-term evolution, to ensure your site stays in tune with rapidly changing technology.
Steps to Keep Your Site Current in the Short-term
Sites that get updated will attract new visitors as well as repeat visitors. Every time you add new information to your site, you can let people know by posting on social media.Read more …