T McKee Law

T-McKee-Law-Scroll

T McKee Law Starts Out Strong with a Clear Message

T McKee Law, based out of Nashville, Tennessee, is a one-man new law firm focused on general business law, employment law, and nonprofit law. 

It was important to McKee to create a strong, on-brand website right from the start. We wanted to be clear about positioning him as a thought leader while showing his expertise and communicating credibility and brand values.

After our consultation, we laid out the firm’s goals and started to build his new website that would showcase his value and attract the ideal audience.

Creating Core Messaging

Our first hurdle was to create the core messaging that would become the foundation for the firm’s brand. It was important for McKee to demonstrate the value of his service for clients. We accomplished this by using language expressing T McKee Law’s dedication to providing top quality service to clients while maintaining the utmost transparency.

We incorporated this core messaging into every aspect of the website to create a consistent brand experience for website visitors. We paired it with clear and powerful visuals to underline the brand values and maintain a professional image.

T-McKee-Law-Portfolio-Devices

Communicating Credibility

The second issue we wanted to address was communicating credibility to a cold audience. We did this by taking advantage of opportunities to display experience and expertise throughout the website copy. The page that benefits from this the most is the About page, however, we made sure to include a display of expertise on every page of the website so that no matter where a visitor may land they will have that valuable information. 

We also made sure to include a section on the homepage displaying clients that T McKee Law has worked with before to instill a sense of trust.

T-McKee-Law-Scroll

Establishing Awareness

Our last problem to tackle was that of establishing awareness with T McKee Law’s ideal audience. We solved this by defining his positioning and marketing strategy early on so that we could focus on the targets he identifies as ideal clients. Because of this early legwork, we were able to eliminate disconnects in the marketing message and position making it easier for potential clients to move forward.

Want similar results for your website? Let’s talk!

At Conroy Creative Counsel, we understand the legal industry and the marketing challenges law firms must overcome in order to grow. We provide custom web design and digital marketing services to the legal industry, helping firms like yours achieve their marketing goals. 

Keep reading...

Content Marketing

Creating Content for Each Stage of the Buying Cycle

You need to consider how you can effectively communicate with people at various stages of the buyer’s cycle. Let’s take a look at each stage of a typical buying cycle and the kinds of content that is most likely to speak to potential clients at those stages.

Read More »
website quality during pandemic
Design

What Makes for An Engaging Homepage?

You only have a few seconds to make a strong first impression when someone first visits your homepage. You run the risk of driving them away if your website is poorly designed, malfunctioning or simply not written or designed with your target audience in mind.

Read More »
Social Media Strategy

Why Your Followers Aren’t Engaging With Your Social Media Posts

Too many law firms (and businesses in general) simply do not take the correct approach to their social campaigns, and end up having a hard time attracting followers or getting the followers they do have to interact with their brand. Here are just a few of the most common reasons brands fail to engage their followers on social platforms.

Read More »