When developing a website, it’s important to carefully think through every aspect of the design. Something as simple as color can play a big role
There is a surprising number of attorneys who tend to be a bit hesitant to provide legal information or knowledge online, because they’re afraid they’ll
There’s a lot more to branding than just having a high-quality logo. That’s not to say your logo isn’t important—it’s good to invest the necessary
Every type of business needs to develop its own unique brand personality, including law firms. This is the personality you exude in all of your
Having a strong unique value proposition (UVP) helps you better communicate the value of your services to your clients. It tells your clients what you’re
Our ability to solve clients’ problems and help them achieve their goals has created a sense of trust in our services, and we do not take that for granted.
A logo serves as a visual representation of your brand, and an opportunity for you to make an impression on people seeing that logo for the first time. A strong logo will reflect your law firm’s personality and the quality of your work. It should be simple, yet also professional.
An overview of a few simple measures you can implement to more clearly define your brand and set it apart from other firms in your region and practice area.
Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?
Creating a trusted brand for your firm will lend you credibility, make your firm and your services memorable and set the tone for every interaction you have, whether with clients, other attorneys, court staff and judges.
The first thing that your branding will do for you is to lend your firm credibility—if you choose the right type.