6 Branding Mistakes to Avoid
When it comes to marketing your law firm, creating a strong brand identity is crucial. A well-executed visual brand can help establish credibility, build client trust, and differentiate your firm from competitors.
How Your Website Colors Affect Your Viewers
When developing a website, it’s important to carefully think through every aspect of the design. Something as simple as color can play a big role in how people viewing and reading your
Build Your Brand By Sharing Knowledge
There is a surprising number of attorneys who tend to be a bit hesitant to provide legal information or knowledge online, because they’re afraid they’ll lose business by doing so. However, in
Your Logo Is Not Your Brand, It’s Just a Snapshot
There’s a lot more to branding than just having a high-quality logo. That’s not to say your logo isn’t important—it’s good to invest the necessary time and resources into creating a logo
The Importance of Finding Your Brand Personality
Every type of business needs to develop its own unique brand personality, including law firms. This is the personality you exude in all of your advertising and communications. What tone do you
A guide to writing your unique value proposition
Having a strong unique value proposition (UVP) helps you better communicate the value of your services to your clients. It tells your clients what you’re all about, the specific benefits you can
How Solving a Client’s Problem Leads to Them Hiring Me
Our ability to solve clients’ problems and help them achieve their goals has created a sense of trust in our services, and we do not take that for granted.
4 Key Factors In Creating An Effective Logo For Your Law Firm
A logo serves as a visual representation of your brand, and an opportunity for you to make an impression on people seeing that logo for the first time. A strong logo will reflect your law firm’s personality and the quality of your work. It should be simple, yet also professional.
5 Tips to Make Your Brand Stand Out from the Crowd
An overview of a few simple measures you can implement to more clearly define your brand and set it apart from other firms in your region and practice area.
What Are You Known For? Positioning Your Firm for Success
Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?
Building a Trusted Brand: Why Visuals Mean Everything
Creating a trusted brand for your firm will lend you credibility, make your firm and your services memorable and set the tone for every interaction you have, whether with clients, other attorneys, court staff and judges.
The first thing that your branding will do for you is to lend your firm credibility—if you choose the right type.
Why Now is the Best Time to Refresh Your Legal Brand
Amidst the economic turmoil and other devastating consequences of COVID-19, there is one key thing law firms can do to stay relevant: rebrand. Changing your firm’s branding now is the right time to elevate your brand, elevate your firm and show your clients that you’re still committed to giving them what they need, even in a rapidly changing global environment.
