Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?
Creating a trusted brand for your firm will lend you credibility, make your firm and your services memorable and set the tone for every interaction you have, whether with clients, other attorneys, court staff and judges.
The first thing that your branding will do for you is to lend your firm credibility—if you choose the right type.
Amidst the economic turmoil and other devastating consequences of COVID-19, there is one key thing law firms can do to stay relevant: rebrand. Changing your firm’s branding now is the right time to elevate your brand, elevate your firm and show your clients that you’re still committed to giving them what they need, even in a rapidly changing global environment.
Over the course of many years, our agency has assisted numerous law firms and legal organizations with their rebranding efforts—to much success. Now, we are
Good branding is more important than ever, and while a logo does not equal a brand it is usually the place most companies begin. Your