Establishing Expertise With Your Audience
As an attorney, it’s important your firm and services are taken seriously by your audience. Using your website and other content, you must be able to convey you have a certain level
How to Celebrate Milestones With Your Clients
When milestones come up for your firm, it’s important to celebrate them! These milestones serve as a great way to reflect on how much your firm and clients have accomplished together, and
Create the Perfect Thank You Video for Your Clients
Showing gratitude to your clients is a an effective way of building loyalty and gaining referrals. One of the best ways to thank your clients for their business is to create a
The Importance of Finding Your Brand Personality
Every type of business needs to develop its own unique brand personality, including law firms. This is the personality you exude in all of your advertising and communications. What tone do you
A guide to writing your unique value proposition
Having a strong unique value proposition (UVP) helps you better communicate the value of your services to your clients. It tells your clients what you’re all about, the specific benefits you can
Why Your Followers Aren’t Engaging With Your Social Media Posts
Too many law firms (and businesses in general) simply do not take the correct approach to their social campaigns, and end up having a hard time attracting followers or getting the followers they do have to interact with their brand. Here are just a few of the most common reasons brands fail to engage their followers on social platforms.
How Solving a Client’s Problem Leads to Them Hiring Me
Our ability to solve clients’ problems and help them achieve their goals has created a sense of trust in our services, and we do not take that for granted.
Building a Trusted Brand: Why Visuals Mean Everything
Creating a trusted brand for your firm will lend you credibility, make your firm and your services memorable and set the tone for every interaction you have, whether with clients, other attorneys, court staff and judges.
The first thing that your branding will do for you is to lend your firm credibility—if you choose the right type.
Essential Components For Building Trust Online
In the ever increasing world of online shopping for everything from Christmas presents for hard to buy for friends to choosing a consultant on a global project, having a trustworthy website is
