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evergreen content

5 Ways To Create Evergreen Content

As a lawyer, you are always busy, whether you are working with clients, or keeping up to date with continuously changing laws, regulations, and the ever-evolving judicial systems. Your website for your

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Why Your Law Firm Needs a Blog

Blogs aren’t just limited for celebrities, major corporations and hobbyists. Law firms can benefit greatly from having a blog, and may in fact fall behind the competition in their digital marketing if

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SEO and content strategy

Post-Pandemic SEO and Content Strategy

A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.

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prepare your website

5 Ways to Prepare Your Website for a Future Surge in Business

My recent post at Attorney at Work: Five tips for upgrading your website strategy. In the coming months you can expect to see a spike in demand for legal representation since many consumers have put off non-urgent legal needs during the pandemic months. How will your firm prepare for this future surge in business?

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