Tag: law firm marketing

Marketing Strategy

5 Tips for Working With a Marketing Agency

So how can you make sure you’re getting the most out of your investment when you retain a marketing agency to handle your web design project? Here are a few tips to help you.

Content Marketing

Creating Content for Each Stage of the Buying Cycle

You need to consider how you can effectively communicate with people at various stages of the buyer’s cycle. Let’s take a look at each stage of a typical buying cycle and the kinds of content that is most likely to speak to potential clients at those stages.

Saying Thank You for Law Firms
Marketing Strategy

Connect With Your Clients By Saying “Thank You”

Law firms that show genuine appreciation for their clients are capable of developing better relationships with them. It shows a willingness to place people above profits, and a genuine desire to do right by the people who come through your doors.

prepare your website
Marketing Strategy

5 Ways to Prepare Your Website for a Future Surge in Business

My recent post at Attorney at Work: Five tips for upgrading your website strategy. In the coming months you can expect to see a spike in demand for legal representation since many consumers have put off non-urgent legal needs during the pandemic months. How will your firm prepare for this future surge in business?

Position Your Firm
Branding

What Are You Known For? Positioning Your Firm for Success

Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?

Clio logo
Marketing Strategy

Lead Generation for Lawyers: A Guide

Lead generation for lawyers can be a challenging concept and process. Lead generation may even seem like a foreign concept that’s just for “people in sales.” But it’s absolutely critical for your law firm to create a reliable lead generation pipeline, as lead generation is essential to your law firm’s business development strategy, and contributes to its cash flow, financial health, and business growth. Thankfully, with the right strategy and tactics, lead generation for lawyers can be a fruitful process.