Marketing Strategy
5 Tips for Working With a Marketing Agency
So how can you make sure you’re getting the most out of your investment when you retain a marketing agency to handle your web design project? Here are a few tips to help you.
Tag: law firm marketing
Content Marketing
Creating Content for Each Stage of the Buying Cycle
You need to consider how you can effectively communicate with people at various stages of the buyer’s cycle. Let’s take a look at each stage of a typical buying cycle and the kinds of content that is most likely to speak to potential clients at those stages.
Marketing Strategy
Connect With Your Clients By Saying “Thank You”
Law firms that show genuine appreciation for their clients are capable of developing better relationships with them. It shows a willingness to place people above profits, and a genuine desire to do right by the people who come through your doors.
Branding
5 Tips to Make Your Brand Stand Out from the Crowd
An overview of a few simple measures you can implement to more clearly define your brand and set it apart from other firms in your region and practice area.
Design
How to Design an Effective Law Firm Logo
The main draw of any business is the firm itself and the quality work it does, but branding and a well-executed logo are hallmarks of an effective marketing plan. It’s worth your time to scaffold the public perception of your firm with a logo that efficiently spreads awareness of your business.
Marketing Strategy
5 Ways to Prepare Your Website for a Future Surge in Business
My recent post at Attorney at Work: Five tips for upgrading your website strategy. In the coming months you can expect to see a spike in demand for legal representation since many consumers have put off non-urgent legal needs during the pandemic months. How will your firm prepare for this future surge in business?
Branding
What Are You Known For? Positioning Your Firm for Success
Branding your firm is a smart way to visually set yourself apart, but to have an effective brand, you must first decide how to position your firm in the market. To determine your firm’s positioning, think about your core values and how you express them in your practice. How do you communicate with clients and opposing counsel? Are you aggressive or compassionate?
Marketing
What Does the Future of Digital Marketing for Law Firms Look Like in a Post-COVID America?
There is a need to shift many of the ways in which you might typically do business to accommodate the post-COVID changes, and adjusting your marketing efforts to reflect a changed world. What exactly can we expect from the future of digital marketing for law firms in a post-pandemic world? Here’s a quick overview.
Marketing Strategy
Lead Generation for Lawyers: A Guide
Lead generation for lawyers can be a challenging concept and process. Lead generation may even seem like a foreign concept that’s just for “people in sales.” But it’s absolutely critical for your law firm to create a reliable lead generation pipeline, as lead generation is essential to your law firm’s business development strategy, and contributes to its cash flow, financial health, and business growth. Thankfully, with the right strategy and tactics, lead generation for lawyers can be a fruitful process.
Social Media Strategy
THE BEST CONTENT CURATION TOOLS YOU’LL WANT FOR YOUR MARKETING
Content curation, the process of finding and sharing relevant content on your blog or social media pages, is an essential part of content marketing. While