Tag: legal marketing

Marketing Strategy

Why analytics can boost your marketing campaign

There’s more data than ever available to website owners. The proper analysis and usage of those analytics can help you significantly improve your law firm’s digital marketing performance.

Marketing Strategy

5 Tips for Working With a Marketing Agency

So how can you make sure you’re getting the most out of your investment when you retain a marketing agency to handle your web design project? Here are a few tips to help you.

website quality during pandemic
Design

What Makes for An Engaging Homepage?

You only have a few seconds to make a strong first impression when someone first visits your homepage. You run the risk of driving them away if your website is poorly designed, malfunctioning or simply not written or designed with your target audience in mind.

Saying Thank You for Law Firms
Marketing Strategy

Connect With Your Clients By Saying “Thank You”

Law firms that show genuine appreciation for their clients are capable of developing better relationships with them. It shows a willingness to place people above profits, and a genuine desire to do right by the people who come through your doors.

website quality during pandemic
News

Attorney at Law Magazine: Why the Quality of Your Website is More Important Now than Ever

My recent article at Attorney at Law Magazine. Even as the United States begins to reopen after widespread shut downs due to the COVID-19 pandemic, there is still a lot of uncertainty for businesses of all types, including law firms. Now, more than ever, it is important to have a high-quality website that showcases your strengths and separates you from the competition.

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Marketing Strategy

Lead Generation for Lawyers: A Guide

Lead generation for lawyers can be a challenging concept and process. Lead generation may even seem like a foreign concept that’s just for “people in sales.” But it’s absolutely critical for your law firm to create a reliable lead generation pipeline, as lead generation is essential to your law firm’s business development strategy, and contributes to its cash flow, financial health, and business growth. Thankfully, with the right strategy and tactics, lead generation for lawyers can be a fruitful process.

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Content Marketing

How to Announce a New Law Firm

You will want to create some kind of an announcement that can be mailed, emailed and also left behind for complimentary businesses to distribute on your behalf, or to put in gift bags if you can determine a complimentary event happening around the time of your opening. Your announcement should be professional (i.e. not cheap folded paper) and reflect your firm’s style.

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Branding

Branding: Let’s Talk Visuals

In the first article in my branding series , I covered what it takes to create a total brand experience, including the promises a brand makes to customers and how people associate certain thoughts and feelings with brands. Now, let’s delve more into the details of visuals and how they can enhance your brand in some different ways. You Need More Than a Primary Logo Although your logo is the center of your branding efforts, it’s only the beginning