Tag: legal marketing

Saying Thank You for Law Firms
Marketing Strategy

Connect With Your Clients By Saying “Thank You”

Law firms that show genuine appreciation for their clients are capable of developing better relationships with them. It shows a willingness to place people above profits, and a genuine desire to do right by the people who come through your doors.

website quality during pandemic
News

Attorney at Law Magazine: Why the Quality of Your Website is More Important Now than Ever

My recent article at Attorney at Law Magazine. Even as the United States begins to reopen after widespread shut downs due to the COVID-19 pandemic, there is still a lot of uncertainty for businesses of all types, including law firms. Now, more than ever, it is important to have a high-quality website that showcases your strengths and separates you from the competition.

Clio logo
Marketing Strategy

Lead Generation for Lawyers: A Guide

Lead generation for lawyers can be a challenging concept and process. Lead generation may even seem like a foreign concept that’s just for “people in sales.” But it’s absolutely critical for your law firm to create a reliable lead generation pipeline, as lead generation is essential to your law firm’s business development strategy, and contributes to its cash flow, financial health, and business growth. Thankfully, with the right strategy and tactics, lead generation for lawyers can be a fruitful process.

matthias-wagner-QrqeusbpFMM
Content Marketing

How to Announce a New Law Firm

You will want to create some kind of an announcement that can be mailed, emailed and also left behind for complimentary businesses to distribute on your behalf, or to put in gift bags if you can determine a complimentary event happening around the time of your opening. Your announcement should be professional (i.e. not cheap folded paper) and reflect your firm’s style.

design communication 101
Branding

Branding: Let’s Talk Visuals

In the first article in my branding series , I covered what it takes to create a total brand experience, including the promises a brand makes to customers and how people associate certain thoughts and feelings with brands. Now, let’s delve more into the details of visuals and how they can enhance your brand in some different ways. You Need More Than a Primary Logo Although your logo is the center of your branding efforts, it’s only the beginning

WMA website
Portfolio

WMA Law Firm

WMA Law Firm announced today the launch of its new website. is a new generation of legal counsel focused on helping a new generation of

content marketing for law firms
Marketing Technology

The Importance Of A Website Audit

Having a website is one thing, but creating a website that accomplishes the task of moving your business up the search engine rankings is even