Tag: legal marketing

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Marketing Strategy

Lead Generation for Lawyers: A Guide

Lead generation for lawyers can be a challenging concept and process. Lead generation may even seem like a foreign concept that’s just for “people in sales.” But it’s absolutely critical for your law firm to create a reliable lead generation pipeline, as lead generation is essential to your law firm’s business development strategy, and contributes to its cash flow, financial health, and business growth. Thankfully, with the right strategy and tactics, lead generation for lawyers can be a fruitful process.

Content Marketing

How to Announce a New Law Firm

You will want to create some kind of an announcement that can be mailed, emailed and also left behind for complimentary businesses to distribute on your behalf, or to put in gift bags if you can determine a complimentary event happening around the time of your opening. Your announcement should be professional (i.e. not cheap folded paper) and reflect your firm’s style.

Branding
Branding

Branding: Let’s Talk Visuals

In the first article in my branding series , I covered what it takes to create a total brand experience, including the promises a brand makes to customers and how people associate certain thoughts and feelings with brands. Now, let’s delve more into the details of visuals and how they can enhance your brand in some different ways. You Need More Than a Primary Logo Although your logo is the center of your branding efforts, it’s only the beginning

content marketing for law firms
Marketing Technology

The Importance Of A Website Audit

Having a website is one thing, but creating a website that accomplishes the task of moving your business up the search engine rankings is even

Shapiro Global Strategies
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Shapiro Global Strategies

Ira Shapiro Global Strategies, LLC announces the launch of its website, shapiroglobal.com.  Ira Shapiro Global Strategies, LLC, offers analysis, advice and advocacy on major challenges

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General Litigation

Veatch Carlson

THE BRIEF Their goal was to establish a professional, branded web presence to showcase their legal expertise to their clients. The main purpose of their