Branding
A Brand Is Not Just A Logo
Your brand involves more than just creating a logo and it is commonly defined as your customer’s experience. A brand is what your customers think
Tag: legal marketing
Marketing Strategy
Law Firm Promotion
Promotion is one of the infamous “4 Ps” of marketing (product, price, promotion, place) that is often confused for the only function of marketing. Within
Marketing Strategy
Get Your Clients Motivated
Motivation is the difference between all of the possible clients you could ever have and all of the clients who actually contact you. Too many
Marketing Strategy
Your Website’s Call to Action
Every page on your website should have a clear call to action. In other words, it should always be obvious what you expect a visitor
Design
Typeface Choices: Who Gives a Font?
Choosing typefaces for your law firm website might seem like a simple process. After all, there are only ten or twelve choices in Word. However
Website Technology
5 Easy Website Improvements in Under 5 Minutes
Your website is not perfect and never will be. It should be a constantly changing and improving thing, not unlike a living and breathing organism.