
Marketing Strategy
Calls to Action on Law Firm Websites: the Great and the Ineffective
If the content on your law firm website serves to showcase your law firm’s skill, experience and ability to solve problems, it is your call to action that ultimately prompts potential clients to pick up the phone or fill out a contact form. Related “Your Website’s Call to Action” Your call to action should be concise, simple and action-oriented. It should make your visitors want to become clients