The best method for success with your marketing message is to present yourself as a friendly colleague who is an expert in your field. Consider how you filter the messages your inbox each morning. The messages that are from people you like are probably at the top of your list. Also, many of us have learned from this recession that building relationships becomes even more critical when the economic landscape changes.
The time you spend developing your personal connections with your clients helps to bolster your reputation when they have to evaluate what will not fit in their budget.

Assume everyone tries to avoid salespeople

To counteract the average person’s aversion to being sold, you need personalize your offer and engender trust. Focus on
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Talk (Don’t Market) To Your Customers is a post from the law practice blog: Lawyerist