We are all guilty of judging books by their covers, which includes companies and their logos. It communicates different parts of a brand’s identity, from personality to values. We can underestimate the power of such a small graphic! With a poorly designed logo that is forgettable, unclear, or inaccurate, you can end up damaging your law firm’s presence rather than strengthen it with a great design.
You may not know where to start when creating your logo, especially if you personally do not have any design experience. Before you get to designing a logo or thinking about the visual aspect, you need to define your target audience and brand’s story. Once you have these things in mind, you need to create a brief to give to a designer to truly get a quality image started.
All the steps to creating an image for your brand can begin to feel intimidating for someone who just wants a logo for their law firm. You might even consider skipping a logo, considering how time consuming and costly it can be, but a logo is crucial for any business to make your brand look unique and act as an identifying mark for your law firm. This is where online logo generators may come in handy. You can simply type in your brand name, choose the specifics of styles and symbols, and at the press of a button can generate many different logos to choose from.
Logo generators and artificial intelligence machines are wonderful tools to use and have available, but there are pros and cons to their use.
Quick and Easy
When you’re trying to get your brand off the ground and a website designed for launch, time is of the essence and you need a logo quickly. A logo generator can help tremendously with this, considering all you have to do is input your law firm business name, choose from a list of design options, and choose the logo of your liking within a few minutes. Even with minimal design experience, these tools are generally easy to use and work seamlessly.
Logo generators are often free, or in the case they do charge for their service, it’s fairly cheaper than finding a graphic designer. There are some logo generators that may leave a watermark on the image, but if you are on a tight budget or schedule as a new budding business, you can opt for these tools.
Range Of Options
Most professional graphic designers will have a limit to the amount of iterations they make, but with a logo generator, the only limitation is the amount of time you have to spend on the design. You can work with an image design and adjust it as many times as you want. There are a few things you can generally choose from with most logo generators:
Copyright and Licensing
Copyright laws are something you really don’t want to run into, especially when it comes to your law firm’s identity. The problem with logo generators is that you can’t entirely be sure that the images, symbols, and fonts you have chosen are licensed to use. It is likely that the combination you have chosen for your design may already be in use by another law firm or business.
A lot of on-demand design will start with premade logo templates that include shapes, icons, color palettes, and different fonts, which does give a lot of room for immediate design solutions but also runs the risk of seeing design elements that already exist. Logo generators are not able to create something for your ideal client, or understand the nuances that make your brand unique. With a good professional designer, they will take the time to research your audience and create a personalized logo that will appeal to your audience and look great.
While the initial images that a logo generator will come up with can be created in a matter of a few seconds, the refining afterwards can eat up your time. You may not be paying a professional designer to put in the work to create your logo, but there is still a lot of time that can go into scrolling through endless iterations of your logo. It takes time to decide what to keep and what to edit, and you may find that a lot of the versions look similar to one another and can lack the personality you’re looking for to make your logo appealing.
How To Create The Best Law Firm Website
Whether you choose an online logo generator or use a graphic designer to help, your logo is an important part of your brand’s image. Starting a law firm website or a law firm is a large task to take on, from logos to the layout of your site. That’s where Conroy Creative Counsel can help in creating the best law firm website that is attractive, efficient, and sets you apart from other law firms. Marketing strategies are often what sets apart thriving firms with steady growth from those that may struggle with sustainability.
At Conroy Creative Counsel, we want to help your law firm create the best website and position your law firm for success. We offer brand strategy, website design, SEO & PPC, content writing, photography and video, podcast production, technical services and more to help your law firm gain an advantage and drive growth in your area. We help teach you how you can implement our strategies to launch your new firm, or to refresh your existing brand.
Contact us today for a competitive advantage for you to stand out from the rest.