Have you ever taken the perfect picture and thought it would look amazing as your Facebook cover photo, only to find that when you go to upload the photo it doesn’t crop the way you hoped?
It can be challenging to find the right sizes for your images on social media, especially considering every platform has its own image dimensions to work with. This can make it a bit challenging for your firm to stay consistent with its visual branding across social media platforms. What works for one platform might not work for another, and all it takes is one blurry, badly cropped or low-res image to make someone navigate away from your page and damage your brand.
Here’s a quick overview of the various social media platforms and the sizes you should be aware of.
Facebook’s standard image size for sharing images and links with an image is 1200 x 630 pixels. If sharing landscape, portrait or square photos, the image will go to 500 pixels wide.
The platform requires a 9:16 to 16:9 aspect ratio.
Facebook’s cover photos are 851 x 315 pixels on desktop, and the platform will automatically stretch the width of a photo to fill that space.
Instagram’s standard square images come in at 1080 x 1080 pixels. If you wish to share horizontal images, the ideal size is 1080 x 566 pixels. For vertical images, the ideal radio is 1080 x 1350.
Stories are a bit different. If you wish to fill the entire vertical area in a story, create an image that is 1080 x 1920 pixels.
Whether you’re sharing a single horizontal image or multiple images, you will want 1200 x 675 pixel images. Links that have an image will come in at 800 x 418 pixels.
Horizontal images on LinkedIn are a standard 1104 x 736 pixels. Links that have an image come in at 1200 x 628 pixels.
As you can see, each of the four major platforms has its own set of rules for image sizes. To stay on top of all these differing sizes, work with Conroy Creative Counsel for your digital marketing.