It is not uncommon for people who work with law firms to get through their case and then not hear anything ever again from their attorneys.
This is a bad practice from the law firm’s standpoint—you should never let your clients experience “radio silence” after you’ve worked with them. It makes them feel as though you don’t actually care about them, and also forfeits potential opportunities for additional work or referrals later on.
One of the simplest ways you can stay in your clients’ worlds after working with them is to develop a series of follow-up emails after you close their case. Here are a few of the most important points to cover in such an email series.
- Checking in: The first email after you’ve closed a case should simply be to check in with the client and see how things are going. The way you go about this will vary based on the kind of case, but it’s important for you to show your clients you care about their outcomes even after they’re no longer actively working with you. Let them know that you are there to provide further assistance if needed.
- Asking for a review: Some time after the initial check in (but not too long), you can ask for a review from your client. Clients are much more likely to leave a review while the experience of working with you is still fresh, and if you have shown you care about them beyond just their ability to pay you for your service. Reviews are very valuable to have on the internet as they provide potential clients with some first-hand insight into what it’s like to work with you and what kind of service they can expect.
- Follow ups: You can follow up with clients in the future to see if they have any additional legal needs that you can fulfill, or if they know anyone they can refer to you. You may be able to even offer some kind of loyalty deal, which will make them feel valued and provide them with additional incentive to either work with you again or recommend you to their friends and family members who might have legal needs.
Interested in additional tips to make for stronger follow-up emails after closing a case? Contact us at Conroy Creative Counsel with any questions you have.