This week on the podcast we discuss:
To Redesign or Not: What’s Best for Your Advertising Growth? with Robert Brill
In this episode, Robert Brill shares his expertise on how to optimally use advertising for business growth. He emphasizes the importance of creative development every 3-4 weeks, iterating ad creatives based on performance and audience resonance.
Robert discusses the shift from keyword targeting to a more broad targeting strategy, which gives Meta’s (formerly Facebook) machine learning algorithm the chance to find a business’s best customers through accumulated data. He also elaborates on the importance of having a holistic marketing strategy that covers all levels of a sales funnel. He suggests that the most significant metric is the algorithm chosen and how effectively it achieves the business’s objectives such as generating more leads.
About our guest:
Robert Brill has worked in advertising for 20 years, and is the CEO of Brill Media, a media buying agency that focuses on precision advertising for business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500.
In today’s episode, we delve deep into the world of advertising design and its pivotal role in driving business growth. We kick off with an exploration of how creative design impacts consumer engagement and the potential it holds for boosting your success and growth.
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About the podcast:
When you face a complex case outside your expertise, you bring in co-counsel for next level results. When you want to engage, expand, and elevate your firm, you bring in a Marketing Co-Counsel. Counsel Cast is the podcast that provides the expertise of a Marketing Co-Counsel for your law firm. Where your firm gets answers and clarity to your marketing questions.
Episode Show Notes, Book Links, and more about the guest can be found here.