Thompson Tarasek Lee-O’Halloran is a law firm focusing on construction law in Edina, MN. The firm faced challenges related to marketing and sales and they needed to reach an expanded audience. Additionally, their website did not lend credibility or support the firm’s brand.
Together we analyzed the needs and developed a plan to, represent their expertise online, establish awareness and credibility with their audience, and create higher conversion rates.
We started the project by updating the firm’s branding and color scheme. We worked together with the firm’s photographer and approached the design of the website to accomplish the unique branded, professional and stunning look the client was going for.
The website was built with the key goal in mind of establishing a presence that truly personified the hands-on, experienced lawyers and their unique practice areas.
The overall website design focused on structuring a modern and authoritative style that complemented the firm’s brand.
RESULTS OF OUR WORK
The result for the firm has been an ability to attract an increased number of high-value clients to the firm. And the ability to convert a higher percentage of potential clients by identifying and eliminating disconnects in their marketing messaging and position.