Use Color Theory to Increase Website Conversions

Selecting an appropriate website color palette is important since it increases readability, makes the navigation clearer and should include contrast that spurs emotions.  More importantly, color theory studies have shown that effectively leveraging the attention that is drawn by unique color can dramatically affect your conversion rates. Before implementing this concept into your website you must start with an effective overall color scheme that ties into the emotions of your customers.

Why Color Matters

Color theory can be a difficult concept for most people to grasp, especially those who are not employed in creative fields. Your website color choices matter because the use of the right colors has a strong effect on emotion as well as the potential to encourage a preferred behavior.  […]
———————
Use Color Theory to Increase Website Conversions is a post from the law practice blog: Lawyerist

Keep reading...

madia law
Portfolio

Madia Law

Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients.

While the firm has a solid SEO strategy that helps the website rank well on Google, we wanted to ensure peak performance of the site. We addressed any issues with load times, broken links, and outdated pages or posts to improve the overall ranking and results for the firm’s SEO strategy.

Read More »
Wealthy Woman Lawyer Podcast
Female Founders

Featured on Wealthy Woman Lawyer Podcast

“One of the things that a lot of people are missing or not quite getting right is the positioning and messaging and how to really be strategic with their content. So making sure that they’re speaking to their clients and making sure that it’s really client-centric, instead of where it was in the beginning with those brochure sites where it was very, more egocentric for the firm and it was much more about let us tell you about where we all went to law school and how many cases we’ve solved.”

Read More »