In websites and in life, we strive for the balance of simplicity and that over-used phrase “less is more”. Without whitespace, your website would be confusing, cheap, and cluttered. When your website is too crowded and every available space is being used, it creates confusion for your users and none of your messages stand out.
After all, when you picture your favorite retailer, the one that encourages you to linger in the aisles, I’m guessing it is not the one that stacks the aisles to the ceiling. Also, have you noticed that some of the most eloquent people are often quiet observers until they have something profound but simple to say? Whitespace is often described as “simple” or “clean” design, but simplicity is usually about clarity and refinement.
What is Whitespace?
Whitespace, also known as negative space, is the space between elements. On a website there are two levels: macro and micro.
Use Whitespace to Enhance Your Website is a post from the law firm marketing blog, Lawyerist.com