Use Whitespace to Enhance Your Website

In websites and in life, we strive for the balance of simplicity and that over-used phrase “less is more”. Without whitespace, your website would be confusing, cheap, and cluttered. When your website is too crowded and every available space is being used, it creates confusion for your users and none of your messages stand out.

After all, when you picture your favorite retailer, the one that encourages you to linger in the aisles, I’m guessing it is not the one that stacks the aisles to the ceiling. Also, have you noticed that some of the most eloquent people are often quiet observers until they have something profound but simple to say? Whitespace is often described as “simple” or “clean” design, but simplicity is usually about clarity and refinement.

What is Whitespace?

Whitespace, also known as negative space, is the space between elements. On a website there are two levels: macro and micro.
Use Whitespace to Enhance Your Website is a post from the law firm marketing blog, Lawyerist.com

Keep reading...

Marketing Strategy

Lead Generation for Lawyers: A Guide

Lead generation for lawyers can be a challenging concept and process. Lead generation may even seem like a foreign concept that’s just for “people in sales.” But it’s absolutely critical for your law firm to create a reliable lead generation pipeline, as lead generation is essential to your law firm’s business development strategy, and contributes to its cash flow, financial health, and business growth. Thankfully, with the right strategy and tactics, lead generation for lawyers can be a fruitful process.

Read More »
Female Founders

Balancing Legal Career and Family in a Virtual World

Balancing a career and family life has long been a struggle for many attorneys, particularly women. With the COVID-19 quarantine, most daycares are shuttered except for the children of essential frontline workers. For the most part, attorneys are juggling their work around and between their child’s schedule.

Read More »
Branding

Building a Trusted Brand: Why Visuals Mean Everything

Creating a trusted brand for your firm will lend you credibility, make your firm and your services memorable and set the tone for every interaction you have, whether with clients, other attorneys, court staff and judges.

The first thing that your branding will do for you is to lend your firm credibility—if you choose the right type.

Read More »