Their goal was to establish a professional, branded web presence to showcase their legal expertise to their clients. The main purpose of their website is to give them a polished atmosphere online that would distinguish them as an experienced, personable, and reputable firm.
They help clients in practice areas such as Workers’ Compensation, Liability Defense, and Medical Malpractice.
OUR APPROACH
We kicked off the project with research into the competitive landscape of litigation cases across North America. The client provided a starting off point by providing their list of past clients. We approached the design of the website to accomplish the branded, professional look the client was going for. The website was built with the key goal in mind of helping the client reach their target market. The overall website design focused on structuring a modern and authoritative style that complemented the firm’s brand.
THE RESULT
Veatch Carlson, LLP announces the redesign of its website, veatchfirm.com. Veatch Carlson, LLP is a firm with 64 years of litigation and trial experience in Los Angeles, CA.
Veatch Carlson, LLP hired the award-winning web design experts at Conroy Consults, which is a marketing firm focused on providing custom, agency level law firm website design along with killer technology. The website incorporates the most up-to-date web design trends and technology such as WordPress CMS development, responsive design, user-friendly, automated search engine optimization (SEO), and a stunning design that inspires potential clients to take action.
Madia Law, based out of Minneapolis, Minnesota, is a firm focused on trial law. It was important to refine the messaging for the firm to ensure that the core competency of taking cases to trial (and winning) is conveyed to potential clients.
While the firm has a solid SEO strategy that helps the website rank well on Google, we wanted to ensure peak performance of the site. We addressed any issues with load times, broken links, and outdated pages or posts to improve the overall ranking and results for the firm’s SEO strategy.
“One of the things that a lot of people are missing or not quite getting right is the positioning and messaging and how to really be strategic with their content. So making sure that they’re speaking to their clients and making sure that it’s really client-centric, instead of where it was in the beginning with those brochure sites where it was very, more egocentric for the firm and it was much more about let us tell you about where we all went to law school and how many cases we’ve solved.”
There is a need to shift many of the ways in which you might typically do business to accommodate the post-COVID changes, and adjusting your marketing efforts to reflect a changed world. What exactly can we expect from the future of digital marketing for law firms in a post-pandemic world? Here’s a quick overview.
OUR APPROACH
