Reflecting on the features of a successful website design is often helpful in capturing broad inspiration. The following websites are not from the legal industry; however offer unique solutions worth reviewing. These websites were chosen as award-winning by other judges and I have chosen a few of my favorites that seemed most relevant to law firm websites from the following website awards: The Webby Awards, American Graphic Design Awards, and Web Marketing Association’s WebAwards.
A unique approach for search engine optimization (SEO) is one that considers your content as the driver of your SEO results. Therefore, you need to adjust your content to convey messages of availability and safety. In the age of COVID-19, strong written copy goes beyond providing useful information about the services you offer and information about your firm’s background. It is more important than ever to develop a brand character and to connect with the emotions your audience is feeling.