Reflecting on the features of a successful website design is often helpful in capturing broad inspiration. The following websites are not from the legal industry; however offer unique solutions worth reviewing. These websites were chosen as award-winning by other judges and I have chosen a few of my favorites that seemed most relevant to law firm websites from the following website awards: The Webby Awards, American Graphic Design Awards, and Web Marketing Association’s WebAwards.
You need to consider how you can effectively communicate with people at various stages of the buyer’s cycle. Let’s take a look at each stage of a typical buying cycle and the kinds of content that is most likely to speak to potential clients at those stages.