This week on the podcast we discuss:
What everyone gets wrong about personal branding with Chris Gensheer
About our guest:
Chris Genseer is a personal brand growth and content strategist who helps busy professionals go from best-kept secret to go-to expert with their online content. He has coached 100’s of clients – from Disney and globally recognized nonprofit leaders to startup founders and regional lawyers – on their personal brands, helping them get clear on their positioning and develop their on-brand and in-demand content.
About the episode:
What does every lawyer get wrong about personal branding?
In this episode, I’m joined by Chris Gensheer, a personal brand growth and content strategist, and we discuss the common misconceptions lawyers have about personal branding.
Chris shares his insights and actionable tips on what personal branding is and how it can reinforce referral marketing. He also talks about the importance of elevating authority and offers tactics to demonstrate industry authority. For lawyers looking to transform their personal brand, Chris offers tips on positioning your personal brand, creating your own category, and monetizing your personality.
Throughout the episode, Karin and Chris explore the idea of branding when it comes to personal brand, discussing its importance and how it can impact your career as a lawyer. Tune in to Counsel Cast to learn from the experts and gain valuable insights into the world of law and counseling. Plus, stick around until the end to hear Chris’ book recommendation.
Watch the episode now:
Listen to the episode here:
About the podcast:
When you face a complex case outside your expertise, you bring in co-counsel for next level results. When you want to engage, expand, and elevate your firm, you bring in a Marketing Co-Counsel. Counsel Cast is the podcast that provides the expertise of a Marketing Co-Counsel for your law firm. Where your firm gets answers and clarity to your marketing questions.
Episode Show Notes, Book Links, and more about the guest can be found here.