In this episode of Counsel Cast, “What’s Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody,” we delve into the critical aspects of email marketing for law firms, pinpointing common pitfalls and how to avoid them.

Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients’ immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues.